Category Archives: Uncategorized

Facebook privacy settings: Who cares?

Eszter Hargittai and I just published a new article in First Monday entitled: “Facebook privacy settings: Who cares?”

Abstract: With over 500 million users, the decisions that Facebook makes about its privacy settings have the potential to influence many people. While its changes in this domain have often prompted privacy advocates and news media to critique the company, Facebook has continued to attract more users to its service. This raises a question about whether or not Facebook’s changes in privacy approaches matter and, if so, to whom. This paper examines the attitudes and practices of a cohort of 18– and 19–year–olds surveyed in 2009 and again in 2010 about Facebook’s privacy settings. Our results challenge widespread assumptions that youth do not care about and are not engaged with navigating privacy. We find that, while not universal, modifications to privacy settings have increased during a year in which Facebook’s approach to privacy was hotly contested. We also find that both frequency and type of Facebook use as well as Internet skill are correlated with making modifications to privacy settings. In contrast, we observe few gender differences in how young adults approach their Facebook privacy settings, which is notable given that gender differences exist in so many other domains online. We discuss the possible reasons for our findings and their implications.

We look forward to your comments!

MySpace and Facebook: How Racist Language Frames Social Media (and Why You Should Care)

(This post was written for Blogher and originally posted there.)

Every time I dare to talk about race or class and MySpace & Facebook in the same breath, a public explosion happens. This is the current state of things.  Unfortunately, most folks who enter the fray prefer to reject the notion that race/class shape social media or that social media reflects bigoted attitudes than seriously address what’s at stake.  Yet, look around. Twitter is flush with racist language in response to the active participation of blacks on the site. Comments on YouTube expose deep-seated bigotry in uncountable ways. The n-word is everyday vernacular in MMORPGs. In short, racism and classism permeates every genre of social media out there, reflecting the everyday attitudes of people that go well beyond social media. So why can’t we talk about it?

Let me back up and explain the context for this piece … three years ago, I wrote a controversial blog post highlighting the cultural division taking shape.  Since then, I’ve worked diligently to try to make sense of what I first observed and ground it in empirical data.  In 2009, I built on my analysis in  “The Not-So-Hidden Politics of Class Online”, a talk I gave at the Personal Democracy Forum.  Slowly, I worked to write an academic article called “White Flight in Networked Publics? How Race and Class Shaped American Teen Engagement with MySpace and Facebook” (to be published in a book called Digital Race Anthology, edited by Lisa Nakamura and Peter Chow-White).  I published a draft of this article on my website in December.  Then, on July 14, Christoper Mims posted a guest blog post at Technology Review entitled “Did Whites Flee the ‘Digital Ghetto’ of MySpace?” using my article as his hook.  I’m not sure why Mims wrote this piece now or why he didn’t contact me, but so it goes.

Mims’ blog post prompted a new wave of discussion about whether or not there’s a race-based (or class-based) division between MySpace and Facebook today. My article does not address this topic. My article is a discussion of a phenomenon that happened from 2006-2007 using data collected during that period. The point of my article is not to discuss whether or not there was a division — quantitative data shows this better. My goal was to analyze American teenagers’ language when talking about Facebook and MySpace. The argument that I make is that the language used by teens has racialized overtones that harken back to the language used around “white flight.” In other words, what American teens are reflecting in their discussion of MySpace and Facebook shows just how deeply racial narratives are embedded in everyday life.

So, can we please dial the needle forward? Regardless of whether or not there’s still a race and class-based division in the U.S. between MySpace and Facebook, the language that people use to describe MySpace is still deeply racist and classist. Hell, we see that in the comments of every blog post that describes my analysis. And I’m sure we’ll get some here, since online forums somehow invite people to unapologetically make racist comments that they would never say aloud. And as much as those make me shudder, they’re also a reminder that the civil rights movement has a long way to go.

Race and class shape contemporary life in fundamental ways. People of color and the working poor live the experiences of racism and classism, but how this plays out is often not nearly as overt as it was in the 1960s. But that doesn’t mean that it has gone away.

There is still bigotry, and the divisions run deep in the U.S. We often talk about the Internet as the great equalizer, the space where we can be free of all of the weights of inequality. And yet, what we find online is often a reproduction of all of the issues present in everyday life. The Internet does not magically heal old wounds or repair broken bonds between people. More often, it shows just how deep those wounds go and how structurally broken many relationships are.

In this way, the Internet is often a mirror of the ugliest sides of our society, the aspects of our society that we so badly need to address. What the Internet does — for better or worse — is make visible aspects of society that have been delicately swept under the rug and ignored. We could keep on sweeping, or we could take the moment to rise up and develop new strategies for addressing the core issues that we’re seeing. Bigotry doesn’t go away by eliminating only what’s visible. It is eradicated by getting at the core underlying issues. What we’re seeing online allows us to see how much work there’s left to do.

In writing “White Flight in Networked Publics?”, I wanted to expose one aspect of how race and class shape how people see social media. My goal in doing so was to push back at the utopian rhetorics that frame the Internet as a kumbaya movement so that we can focus on addressing the major social issues that exist everywhere and are exposed in new ways via social media. When it comes to eradicating bigotry, I can’t say that I have the answers. But I know that we need to start a conversation. And my hope — from the moment that I first highlighted the divisions taking place in 2007 — is that we can use social media as both a lens into and a platform for discussing cultural inequality.

So how do we get started?

Photo credit: Moyix on Flickr

Skin Whitening, Tanning, and Vaseline’s Controversial Facebook Ad Campaign

Growing up as a white girl in Pennsylvania, I was taught that being tan was beautiful. My wealthier classmates would go on vacations to Florida in the winter, coming back with the most glorious tans. And the moment that it started getting warm, everyone would spend excessive amounts of time outside in an effort to get as dark as possible. I hated this charade for completely banal reasons. There was no way to read a book when lying on my back (without limiting sun exposure) and I hated propping myself up on my elbows. I preferred to read indoors in chairs meant for reading. Needless to say, I didn’t get the point of tanning. Still, there were many summers when I tried. Status was just too important.

When I first went to Tokyo, I was shocked to find Shibuya covered in whitening ads. Talking to locals, I found that “white is beautiful” was a common refrain. As I traveled around Asia, I heard this echoed time and time again. I learned that those with Caucasian blood could get better acting and modeling jobs, that black Americans couldn’t teach English to Hong Kong kids (even though white Europeans who spoke English as a second language could). Whiteness (and blondness) was clearly an asset and I got used to people touching my hair with admiration. I was completely discomforted by this dynamic, uncertain of my own cultural position, and disgusted by the “white is beautiful” trope that was reproduced in so many ways. My American repulsion for the reproduction of racist, colonialist structures was outright horrified.

At some point, I went on a reading binge to understand more about whitening. It was just out of curiosity so I can’t remember what all I read but I remembered being startled by the class-based histories of artificial skin coloring, having expected it to be all about race. Apparently, tanning grew popular with white folks earlier in the 20th century to mark leisure and money. If you could be tan in winter, it showed that you had the resources to go to a warm climate. If you could be tan in summer, it showed that you weren’t stuck in the factories for work. (Needless to say, farmer tans are read in the same light.) Traipsing through the literature, I also learned that whitening had a similar history in Asia; being light meant that you didn’t have to work in the fields. Having always assumed that tanning was about looking healthy and whitening was about reproducing colonial structures, I found myself struggling to make sense of the class-based cultural dynamics implied. And uncertain of how to read them. Hell, I’m still not sure what to make of it all.

Of course, growing up in the States, I’ve seen a different version of light-skin fetishization. One that stems from our history of racism. One that is perpetuated in the black community with light skinned black folks being treated differently than dark skinned black folks by other black folks. So I don’t feel as though I have a good framework for making sense of how race is read in different countries. Or how it’s tied into the narratives of classism and colonialism. Or what it means for modifying skin tone. All that I know is that the marketing of skin coloring products is far more complex than I originally thought. That we can’t see it simply in light of race, but as a complex interplay between race, class, and geography. And that how we read these narratives is going to depend on our own cultural position.

So, moving forward to 2010, Vaseline puts out a Facebook App for virtual skin whitening targeted at Indian men. This virtual product is an ad for its whitening product, but it also serves to allow users to modify their skin tone in their pictures. Needless to say, the signaling issues here are intriguing. I can’t help but think back to Judith Donath’s classic Identity and Deception in the Virtual Community. But there are also huge issues here about race and class and national identity. As people start finding out about this App, a huge uproar exploded. Only, to the best that I can tell, the uproar is entirely American. With Americans telling other Americans that Vaseline is being racist. But how are Indians reading the ads? And why aren’t Americans critical of the tanning products that Vaseline and related companies make? Frankly, I’m struggling to make sense of the complex narratives that are playing out right now.

What intrigues me the most about the anti-Vaseline discourse is that it seems to be Americans telling the global south (which is mostly in the northern hemisphere) that they’re being oppressed by American companies. The narrative is that Vaseline is selling whitening products to perpetuate colonial ideals of beauty. In the story that I’m reading, those seeking to consume whitening products are simply oppressed voiceless people who clearly can’t have any good reason for wanting to purchase these products other than their own self-hatred wrt race. (Again, no discussion of fake tanning products.) And in making Vaseline out as an evil company, there’s no room for an interpretation of Vaseline as a company selling a product to a market that has demanded it; they’re purely there to impose a different value set on a marginalized population. Don’t get me wrong – I think that our skin color narratives are wholly fucked up and deeply rooted in racism. But I’m not comfortable with how this discussion is playing out either. And I can’t help but wonder for how many people the Vaseline App controversy is the first time they’ve seen skin whitening products.

This uproar is interesting to me because it highlights cultural collisions. These products are everywhere in Asia but they’re harder to find in the States. Yet, with social media, we get to see these cultural differences collide in novel ways. When we go to foreign countries and talk to people from different cultural backgrounds, we learn to read different value sets even if they bother us. We have room to do that in those contexts. But when we encounter the value sets online sitting behind our computers in our own turf without a cultural context, all sorts of misreadings can take place. I’m seeing this happen on Twitter all the time. Cultural narratives coming from South Africa that mean one thing when situated there but are completely misinterpreted when read from an American lens. I love Ethan Zuckerman’s amazing work on xenophilia. But I can’t help but be curious about all of the xeno-confusion that’s playing out because of the cultural collisions. And I worry that us Americans are just reading every global narrative on American terms. Like we always do. And while this might be great for challenging colonialism, I worry that it is mostly condescending and paternalistic.

And that leaves us with a difficult challenge: how do we combat racism and classism on a global scale when these issues are locally constructed? How do we move between different cultural frameworks and pay homage to the people while seeking to end colonialist oppression? I don’t have the answers. All I have is confusion and uncertainty. And confidence that projecting American civil rights narratives onto other populations is not going to be the solution.

Facebook’s Panic Button: Who’s panicking? And who’s listening?

First, I commend Facebook for taking child safety seriously. When I was working with them as part of the Internet Safety Technical Task Force, I was always impressed by their concern. I think that there’s a mistaken belief that Facebook doesn’t care about child safety. This was the message that many propagated when Facebook balked at implementing the “Panic Button” in the UK. As many news articles recently reported, Facebook finally conceded last week to implementing it after enormous pressure by safety advocates. Their slowness in agreeing to do so was attributed to their lack of caring, but this is simply not true. There are actually very good reasons to be wary of the “Panic Button.” My fear is that the lack of critical conversation about the “Panic Button” will result in people thinking it’s a panacea, rather than acknowledging its limitations and failings. Furthermore, touting it as a solution obscures the actual dangers that youth face.

The “Panic Button” is actually an App called “ClickCEOP”. Users must add the App and then they get a tab so that there’s a button there whenever they need to talk to the police’s Child Exploitation and Online Protection Centre. They’re encouraged to share the badge as a way of protecting their friends.

Pressure to create the “Panic Button” came after the horrific murder of 17-year-old Ashleigh Hall by a 33-year-old serial sex offender named Peter Chapman who approached the teen on Facebook. Reports suggest that he told her he was a teenage boy, although she also knew that none of her friends knew him. She lied to her parents to leave the house to meet up with him at which point he abducted, raped, and murdered her. Why she started conversing with him is unknown. Why – after being convicted of other sex crimes against minors – he was out on the streets and not being monitored is also unclear. All that is known is that this is the kind of tragedy that constitutes every parent’s worst nightmare.

Safety advocates used Hall’s terrible death to rally for a Panic Button. But what would this have done? She was clearly willing to converse with him and had no reservations about meeting up with him. None of her friends knew she was conversing with him. Nor did her parents. The heartbreaking reality of most rape and murder cases of this type is that the teen knowingly meets up with these men. When it involves teens, it’s usually because they believe that they’re in love, value the attention, and are not even thinking about the risks. Online Panic Buttons do absolutely nothing to combat the fundamental challenge of helping youth understand why such encounters are risky.

CEOP invites people to implement the ClickCEOP tab with the following questions:

Do you sometimes struggle to find answers to things that worry you online?
Had bad wall posts from people you don’t know?
Had a chat conversation that went sour?
Seen something written about you that isn’t true, or worse?
Has your account ever been hacked, even just as a joke?

These are serious questions and serious issues, the heart of bullying. They aren’t really about predation, but that doesn’t make them any less important. That said, how can the police help with every teen who is struggling with the wide range of bullying implied, from teasing to harassment? Even if every teen in the UK were to seriously add this and take it seriously, there’s no way that the UK police have a fraction of the resources to help teens manage challenging social dynamics. As a result, what false promises are getting made?

Many of the teens that I encounter truly need help. They need supportive people in their lives to turn to. I desperately want to see social services engage with these youth. But what I find over and over again is that social services do not have the resources to help even a fraction of the youth that come to them. So when we create a system where we tell youth that they have an outlet and then they use it and we don’t live up to our side of the bargain, then what? Many of the teens that I interviewed told me of their efforts to report problems to teachers, guidance counselors, parents, etc. only to no avail. That left them feeling more helpless and alone. What’s the risk of CEOP doing this to youth?

Finally, what’s the likelihood that kids (or adults) will click on this as a joke or just to get attention? How is CEOP going to handle the joke clicks vs. the real ones? How will they discern? One thing you learn from dealing with helplines is that kids often call in to talk about their friends when they’re really looking for help for themselves. It’s easier to externalize first to test the waters. The CEOP may get prank messages that are real cries for help. What happens when those go unanswered?

The press are all reporting this as being a solution to predation, but the teens who are at-risk for dangerous sexual encounters with adults are not going to click a Panic Button because they think that they know what they’re doing. CEOP is advertising this as a tool for bullying, but it’s not clear to me that they have the resources (or, for that matter, skillset) to handle the mental health issues they’re bound to receive on that end. And users may use this for a whole host of things for which it was never designed. The result, if anyone implements it at all, could be a complete disaster.

So why do I care that another well-intentioned technology is out there and will likely result in no change? I care because we need change. We need to help at-risk youth. And a tremendous amount of effort and energy is being expended to implement something that is unlikely to work but makes everyone feel as though the problem is solved. And I fear that there will be calls in the US to implement this without anyone ever evaluating the effectiveness of such an effort in the UK. So I respect Facebook’s resistance because I do think that they fully understand that this won’t help the most needy members of their community. And I think that the hype around it lets people forget about those most at-risk.

To my friends across the pond… Please help evaluate this “solution.” Please tell us what is and is not working, what kinds of cases the CEOP receives and how they handle them. Any data you can get your hands on would be greatly appreciated. I realize that it’s too late to stop this effort, but I really hope that people are willing to treat it as an experiment that must be evaluated. Cuz goddess knows the kids need us.

strange jobs people have

Yesterday, G and I were sitting at a concert being curious about the throngs of people at Great Woods and we got to musing about the variety of jobs people might have. Part of it was that there were sooooo many high school students there and I was thinking about how many of them probably had a narrow idea of what jobs they could get when they grew up and that it’d be fascinating to be able to look around a crowd like that and just see the diversity of strange jobs adults actually had. And I was remembering seeing Errol Morris’ “Fast, Cheap and Out of Control” as a freshman in college and being totally intrigued by weird people having weirder jobs. So I posted to Twitter asking people to share obscure but fascinating jobs. Here are the responses that I heard:

  • @karlpro: sewer diver
  • @moonb2: my retired dad LOVED driving new cars from/to dealerships. Got to drive all the latest models
  • @flipzagging: professional origamist. Artist but also consults with industry – packaging, medical devices, spacecraft
  • @flipzagging: every job to do with Somali piracy… pirates have VC, professional negotiators, caterers, *timesheets*
  • @AndrewRatcliffe: Sagger maker’s bottom knocker.
  • @golan: I heard of a woman at the US Postal service whose job it is to read illegibly-addressed letters, when all others have failed.
  • @Jean_Macgregor: Baby alligator cleaner for Prada – true!
  • @grimmelm: Knife sharpener — yes, they still exist, they just have cooler tools.
  • @ModalUrsine: Strangest one I know off hand is “chicken sexer” who sorts male from female chicks. Bet there’s weirder
  • @timomcd: Check out newspaper jobs between the press room and delivery. While they last.
  • @Designomicon: I once saw an underwater dendrochronologist on TV. He even had an underwater chainsaw.
  • @musingvirtual: disney imagineer, or dc tourmobile tour guide? (Have done both, also some interesting things I won’t tweet about.)
  • @bertil_hatt: #fascinatingjobs Pearl seeder (3-5,000$/m., MSc. biology, work in paradise) Non-hotel Concierge (Less glamourous than it seems)
  • @paulesque: at a comedy gig once, an audience member (legitimately) had the job of ‘holding Tom Waits’ cigarette in-between movie takes’
  • @spacewhalin: funeral director’s assistant
  • @betabit: I was a lab technician for an artificial eye maker.
  • @saralovesyou: pig insemination. Seriously.
  • @msstewart: Some fun, strange jobs from antiquity
  • @msstewart: Chicken sexer
  • @kathrynyu: http://ask.metafilter.com/81653/Need-job-Need-fun-job http://www.mcsweeneys.net/links/unusualjobs/index.html
  • @DrSbaitso: I used to transfer 8″ reels to CD. Two years ago. Had a 6-month project transferring ~50 reels of a guy’s dead father.
  • @RichardCAdler: Judging by the number of people who look quizzically at me when I tell them I am one, I’d have to include ‘archivist’.
  • Kevin Schofield: do you ever watch Dirty Jobs on the Discovery Channel? The whole show is basically about that… with the twist that the jobs are always messy and/or disgusting.
  • Jenna Burrell: ‎’The Deadliest Catch’ is my latest fascination (along the lines of work depicted on TV). It’s about crab fishing in the Bering sea.

Feel free to add your own!!

Risky Behaviors and Online Safety: A 2010 Literature Review

I’m pleased to announce a rough draft of Risky Behaviors and Online Safety: A 2010 Literature Review for public feedback. This Literature Review was produced for Harvard Berkman Center’s Youth and Media Policy Working Group Initiative, co-directed by John Palfrey, Urs Gasser, and myself and funded by the MacArthur Foundation. This Literature Review builds on the 2008 LitReview that Andrew Schrock and I crafted for the Internet Safety Technical Task Force. This document is not finalized, but we want to make our draft available broadly so that scholars working in this area can inform us of anything that we might be missing.

Risky Behaviors and Online Safety: A 2010 Literature Review

It’s been almost two years since the Internet Safety Technical Task Force completed its work. As a co-director of that project, I coordinated the Research Advisory Board to make certain that we included all of the different research that addressed online safety. When we shared our report, we were heavily criticized as being naive and clueless (or worse). Much of the criticism was directed at me and the researchers. We were regularly told that social network sites would radically change the picture of online safety and that we simply didn’t have new enough data to understand how different things would be in a few years. Those critiques continue. As researchers who were actively collecting data and in the field, many of us are frustrated because what we see doesn’t match what the politicians believe. It’s been two years since we put out that first Lit Review and I’m glad to be able to share an updated one with all sorts of new data. Not surprisingly (to us at least), not much has changed.

What you’ll find is that researchers have gone deeper, getting a better picture of some of the dynamics and implications. You’ll also find that the overarching picture has not changed much. Many of the core messages that we shared in the ISTTF report continue to hold. In this updated Lit Review, we interrogate the core issues raised in the ISTTF report and introduce new literature that complements, conflicts, or clarifies what was previously said. We bring in international data to provide a powerful comparison, most notably from the reports that came out in the EU and Australia. And we highlight areas where new research is currently underway and where more research is necessary.

This Literature Review does not include information on sexting, which can be found in Sexting: Youth Practices and Legal Implications. It also does not include some of the material on self-harm because we are working on a separate review of that material (to be released soon).

As I said, this is a draft version that we’re putting out for public commentary and critique. We will continue to modify this in the upcoming months. If you think we’re missing anything, please let us know!!

Sexting: Youth Practices and Legal Implications

Dena Sacco and her team have put together a fantastic document that maps out the legal and socio-legal issues surrounding sexting: Sexting: Youth Practices and Legal Implications. This is for the Berkman Center Youth and Media Policy Working Group that I’m coordinating with John Palfrey and Urs Gasser (funded by the MacArthur Foundation).

Sexting: Youth Practices and Legal Implications

This document addresses legal and practical issues related to the practice colloquially known as sexting. It was created by Harvard Law School’s Cyberlaw Clinic, based at the Berkman Center for Internet & Society, for the Berkman Center’s Youth and Media Policy Working Group Initiative. The Initiative is exploring policy issues that fall within three substantive clusters emerging from youth’s information and communications technology practices: Risky Behaviors and Online Safety; Privacy, Publicity and Reputation; and Youth Created Content and Information Quality. The Initiative is funded by the John D. and Catherine T. MacArthur Foundation and is co-directed by danah boyd, Urs Gasser, and John Palfrey. This document was created for the Risky Behaviors and Online Safety cluster, which is focused on four core issues: (1) sexual solicitation and problematic sexual encounters; (2) Internet-related bullying and harassment; (3) access to problematic content, including pornography and self-harm content; and (4) youth-generated problematic content, including sexting. The Initiative’s goal is to bring the best research on youth and media into the policy-making debate and to propose practical interventions based upon that research.

This document is intended to provide background for discussion of interventions related to sexting. It begins with a definition of sexting, and continues with overviews of research and media stories related to sexting. It then discusses the statutory and constitutional framework for child pornography and obscenity. It concludes with a description of current and pending legislation meant to address sexting.

Upcoming fieldwork: What do you want to know?

I’m gearing up for a bunch of new on-the-ground fieldwork and intend to do a host of semi-structured interviews with American teenagers in different parts of the U.S. in the upcoming months. While I talk to teens regularly, new in-depth fieldwork allows me to really tease out core conceptual puzzles. My goal for this upcoming bout of fieldwork is to really go deep into questions surrounding privacy and publicity. But as I start fieldtesting new questions and running pilot interviews, I thought I’d throw it out to you too. So….

What do you want to know about teens and social media?

Also… if you have general questions for me about my findings, I’m trying out Formspring to field questions. Feel free to ask me questions about research at any time and I’ll do my best to answer them!

Four Essays Addressing Risky Behaviors and Online Safety

At Harvard’s Berkman Center, John Palfrey, Urs Gasser, and I have been co-directing the Youth and Media Policy Working Group Initiative to investigate the role that policy can play in addressing core issues involving youth and media. John has been leading up the Privacy, Publicity, and Reputation track; Urs has been managing Youth Created Content and Information Quality track; and I have been coordinating the Risky Behaviors and Online Safety track. We’ll have a lot of different pieces coming out over the next few months that stem from this work. Today, I’m pleased to share four important essays that emerged from the work we’ve been doing in the Risky Behaviors and Online Safety track:

“Moving Beyond One Size Fits All With Digital Citizenship” by Matt Levinson and Deb Socia

This essay addresses some of the challenges that educators face when trying to address online safety and digital citizenship in the classroom.

“Evaluating Online Safety Programs” by Tobit Emmens and Andy Phippen

This essay talks about the importance of evaluating interventions that are implemented so as to not face dangerous unintended consequences, using work in suicide prevention as a backdrop.

“The Future of Internet Safety Education: Critical Lessons from Four Decades of Youth Drug Abuse Prevention” by Lisa M. Jones

This essay contextualizes contemporary internet safety programs in light of work done in the drug abuse prevention domain to highlight best practices to implementing interventions.

“Online Safety: Why Research is Important” by David Finkelhor, Janis Wolak, and Kimberly J. Mitchell

This essay examines the role that research can and should play in shaping policy.

These four essays provide crucial background information for understanding the challenges of implementing education and public health interventions in the area of online safety. I hope you will read them because they are truly mind-expanding pieces.

“for the lolz”: 4chan is hacking the attention economy

(Newbie note: If you have never heard of 4chan, start with the Wikipedia entry and not the website itself. The site tends to offend many adults’ sensibilities. As one of my friends put it, loving LOLcats or rickrolling as outputs is like loving a tasty hamburger; visiting 4chan is like visiting the meat factory. At some point, it’d probably help to visit the meat factory, but that might make you go vegetarian.)

Over the last year, 4chan emerged from complete obscurity to being recognized by mainstream media as something of significance. Perhaps it was moot’s appearance at the top of the TIME 100 list. More likely, it was moot’s TED talk on anonymity that tipped it all over. At TED, moot – otherwise known as Chris Poole – revealed a more “legitimate” side of an underground site typically known to outsiders as the cesspool of the internet. And in doing so, he marked himself as one of the more articulate, thoughtful, and entertaining community leaders on the web. In short, he was someone that adults could embrace, even if his site scared the shit out of them.

Amidst all of this, 4chan has “popped.” Journalists and academics are clamoring to discuss and analyze 4chan. At first, it was all about discussing whether or not this community of 9.5 million mostly young mostly male internet people was evil or brilliant. Lately, the obsession focuses on anonymity, signaling that Chris’ TED talk set the frame for public discourse about 4chan. Both of these are certainly interesting topics. 4chan has created some of the most lovable memes on the internet but /b/tards have also been some of the most nefarious trolls and griefers on the web. And anonymity is a really complex topic that can’t be boiled down to a question of accountability in light of whether or not the anonymous commentator is seen as evil or brilliant. And while I could write a long essay on how the anonymity that people seek on the web counters the ways in which identifiability on the web far exceeds any identifiability that ever existed offline, that’s not the point of this post. Instead, what I want to claim is that 4chan is next-gen hacker culture. And that it should be appreciated (and vilified) on those terms.

I grew up in a community of hackers at the tale end of the security hacking days. Many of my friends in high school prided themselves on their phreaking skills or in their ability to break into high-end security systems. While some were truly gifted technical geniuses, few were true crackers bent on destroying systems with malicious intentions. Most of my friends simply wanted to see what they could do. And mostly, the hacking that was taking place was really mundane, leveraging people’s stupidity in using “admin/admin” as their username/password combo to leave little love notes and easter eggs. Of course, there were consequences. One of my friends was forbidden from using the internet throughout high school while another ended up doing time in the Navy’s security system in lieu of the alternatives. I was not connected to the 31337 hackers that were central to the security hacking era, but I grew up on the margins in ways that allowed me to appreciate their technical prowess (and to want to be Angelina Jolie a few years later).

Depending on where you sit, security hackers are vilified or adored, recognized for the havoc that they wreaked and for really challenging systems to be much more secure. As a community, they were the underground of the 80s and 90s. Yet, today, former hackers are some of the most powerful people in the tech industry. Some hackers had truly malicious intentions while others were engaged in a series of acts that can best be understood through a popular 4chan phrase: “for the lolz.” It was entertaining to see what one could do. And while most of those who were in it for the lolz had no political agenda, the resultant acts of the security hackers ended up being deeply political, ended up really shaping the development of technological systems.

I would argue that 4chan is ground zero of a new generation of hackers – those who are bent on hacking the attention economy. While the security hackers were attacking the security economy at the center of power and authority in the pre-web days, these attention hackers are highlighting how manipulatable information flows are. They are showing that Top 100 lists can be gamed and that entertaining content can reach mass popularity without having any commercial intentions (regardless of whether or not someone decided to commercialize it on the other side). Their antics force people to think about status and power and they encourage folks to laugh at anything that takes itself too seriously. The mindset is deeply familiar to me and it doesn’t surprise me when I learn that old hacker types get a warm fuzzy feeling thinking about 4chan even if trolls and griefers annoy the hell out of them. In a mediated environment where marketers are taking over, there’s something subversively entertaining about betting on the anarchist subculture. Cuz, really, at the end of the day, many old skool hackers weren’t entirely thrilled to realize that mainstreamification of net culture meant that mainstream culture would dominate net culture. For us geeks, freaks, and queers who embraced the internet as a savior, mainstreamification has meant a new form of disempowerment.

As with security hackers, the attention hackers that are popping up today are a mixed bag. It’s easy to love the cultural ethos and despise some of the individuals or the individual acts. In recognizing the cultural power of the community represented by 4chan, I don’t mean to justify some of the truly hateful things that some individuals have done. But I am willing to laugh off some of the stupidity and find humor in the antics while also rejecting certain acts. I’m willing to lament the fact that it’s been 20 years and underground hacking culture is still mostly white and mostly male while also being stoked to see a new underground subculture emerge. Of course, it doesn’t look like it’ll be underground for long… And I can’t say that I’m too thrilled for every mom and pop and average teen to know about 4chan (which is precisely why I haven’t blogged about it before). But I do think that there’s something important about those invested in hacking the attention economy. And I do hope that we always have people around us reminding us to never take the internets too seriously.

Update: Yes, I know the more commonly accepted spelling of lolz is lulz. (The full phrase should also be: “I did it for the lulz.”) I can’t explain why I prefer lolz but I always have and there are others out there who use this variant as well. Lulz highlights the negativity (since it’s loling at someone else’s expense) while lolz focus on generalized laughter, not always hurtful laughter. I prefer to think of things in this frame. YMMV.

(Translated into Russian by Mikhail Karpov)

Mikhail Karpov

Mikhail Karpov