Cognition, cults and ethnography

One of the goals of ethnography is to understand cultures on their own terms, from the perspectives of the people living them. Spending so much time thinking this way makes me really good at making sense of two people fighting – i’m able to see both sides of an argument and how different psychological frames lead to different impressions of a situation. (Of course, playing relationship therapist is not one of my favorite roles.) Over time, i’ve also gotten a lot better at understanding disparate political ideologies and other systems differences. Of course, it often bugs me that i can easily see the world from a conservative frame or from the position of big business. I prefer to stay meta where i think those frames are culturally devastating. But it is useful to be able to see the world from a different POV. And then there’s religions and cults.

In trying to analyze religion and cults, i find that i can never truly understand the experience from the POV of the people experiencing them. I am always meta, analyzing the effects and practices from a safe distance. Part of this is that i’m scared of getting too deeply embedded. So then i started thinking about what i’m afraid of.

One of the things that intrigues me about both religion and cults is their use of DMT in their rituals and initiation rites. DMT is produced by your brain when under great stress, during sleep deprivation, fasting and meditation. (It can also be synthetically introduced.) When experiencing heightened DMT production, people are very vulnerable, very open. This is critical for communing with God, but it can also be easily manipulated. Given the practices of many self-help cults, it is not surprising to me that many self-help attendees come out thinking that they’ve found the path to improving their lives. They’ve just gone through an intense experience where they’re stripped of control (must ask to go to the bathroom), sleep depped, food controlled, and pushed to reveal their deeply buried demons to a group of strangers who challenge them and push them further. This tightly bonds you with the strangers, with the ideas. This is coupled with a change in language thought to be needed to help understand the deeper truths, but in fact, used to help mark inside/outside positioning. The moves are brilliant and it’s not surprising that there are different degrees of cult-ness, but that’s a different post.

Both religion and cults change worldviews. One could say the same about politics but i don’t know if it’s the same. I started wondering about the effects of DMT production on this process. Most likely, given its hallucinogenic properties and other research on hallucinogens, DMT production results in an altering of synaptic connections. In other words, when you’re producing a high level of DMT, you can build strong synaptic relationships between previously unrelated ideas (apophenia). Given the rapid language transitions i’ve seen in people, i feel like there has to be a neural effect of cult participants, probably because of DMT. (Is there? Chemists?)

This then puts me into an interesting bind as an ethnographer trying to make sense of these things. If there are changes to the neural processes, are there ways to see practitioners on their own terms? Is it possible to understand the cultures there without experiencing the effects that the rituals are meant to bring on? I have to imagine that anthropologists studying religion and religious practices went through some of this. (Anyone?)

This then cycles back. What are the cognitive/neural pathway differences between different cultures based on their practices and belief systems? We usually get at this through the differences in language with metaphors being a very notable synaptic difference. But what else is going on? Who studies the cognitive/neuro models of culture anyhow? Hmm…

(Caterina: this one is for you.)

youth speak or Web2.0 company?

When did “q” gain the right to replace “k”? Or “ew” sounds be represented with 3+ “o”s? And since when is “z “such a popular letter in English? And why are we dropping “e”s? And how did words get dots in them?!?!

People often complain to me about the youth speak that i stare at on MySpace. Y’know the “suP WIt IT pLAY bOI.” But these are the same people who are rattling on about companies named things like Sxip and Flickr and Revver and Goowy and del.icio.us and Zooomr and Oyogi and Zvents. ::smacking forehead:: Just because you’re making weird words to get domain names doesn’t make your behavior any different than the teens making up words to be unparsable by adults.

If you want to have a laugh, check out Cerado’s Web2.0 or Star Wars Character?. I’m worried about the people who can win at this.

my qualifying exams (and a favor)

I need to ask a favor. My qualifying exam date is set: June 8. From now till then, i will be focused on getting material together for that exam. Please understand that i cannot engage with anyone’s projects or research right now. I’m happy to talk with press who are working to end the culture of fear surrounding MySpace. But i need to embargo requests for advice, consulting, talks, attending things, etc. I can’t even handle the requests from other academics right now. 🙁 I also cannot handle introductions to new people. I know that this is terrible timing considering that i met so many amazing people in the last two weeks, but i simply cannot engage and i feel guilty about all of the saying no that i’m doing. I really appreciate that my work has been useful to so many (and i hope that it will continue to be relevant), but i desperately need to focus for a while.

I will still be blogging, more to keep my sanity than anything else. But i probably won’t read other blogs unless people send me links that are relevant to my exams/MySpace/youth. I know everyone is well-meaning and i’m sooo sorry that i’m so overcommitted.

what do you fear to be wrong about most?

Late one night at Etech, Matt Webb asked a bunch of us what we would be most afraid to be wrong about. In other words, what are we most invested in and would have our realities shattered if we were wrong. This question blew me away and got me thinking.

After thinking for a while, i gave my answer: that freedom is not the answer. All of my work, all of the work of those around me is deeply invested in the belief that freedom brings happiness and all sorts of goodness. What if freedom causes more harm than good? What it freedom brings social misery? What if people are better off being controlled? If so, i would be at a complete loss.

So i then decided to turn the question around to others and i now want to turn it around to you. What are you most afraid to be wrong about?

conference whirlwind

So, i completely loved having Etech and SXSW back-to-back. I found that this was super conducive to really getting to know some people, have a wonderful blend of serious discussion and complete goofiness. I’m a strong believer that you need play time in order to really bond with people. Folks need a chance to relax, be werewolves, drink a little/lot. Doing so with colleagues supports the working relationship.

It used to be super cool to go to conferences when i was at Brown and at MIT because there were always so many other Brown/MIT people out. Since i started working, i found that it is rare to have my work community all on the same page and attend a conference with the same mindset. Sure, my group would often go but not a sizable contingent of the company. It was really really cool to have Yahoo! there is large numbers and really behind the innovation that is going on. We were able to throw parties, gather interesting humans and really celebrate the people and ideas that are emerging. Plus, it was awesome to see people recognize that this old skool company is really embracing social software and that is why so many folks are going to Yahoo!

Anyhow, it’s impossible to recap all of the great conversations and products i learned about… but it really was a joyous 10 days of information overload. And hangovers. Thanks to all of you who were there with me!

glocalization talk at Etech

Last week, i gave a talk at O’Reilly’s Etech on how large-scale digital communities can handle the tensions between global information networks and local interaction and culture. I’ve uploaded the crib for those who are interested in reading the talk: “G/localization: When Global Information and Local Interaction Collide”.

This talk was written for designers and business folks working in social tech. I talk about the significance of culture and its role in online communities. I go through some of the successful qualities of Craiglist, Flickr and MySpace to lay out a critical practice: design through embedded observation. I then discuss a few issues that are playing out on tech and social levels.

Anyhow, enjoy! And let me know what you think!

can i have an -ist please?

At the end of any press interview, i’m inevitably asked to label myself. What they really want is an easy -ist word. Y’know – computer scientIST, anthropologIST, biologIST, psychologIST, artIST… This part of the interview always makes me squirm more the most. I don’t have an ist and usually, i don’t want one but it’s really becoming a pain in the ass. I usually try to squeeze out of it by saying that i’m a PhD student in the School of Information at the University of California, but sometimes, that’s not enough.

I often sheepishly call myself an anthropologist which, when concerning MySpace would be mostly accurate given that i’m doing a full-on ethnography of it situated in anthropological theories but i’m also not really accepted by the anthropologists as one of them. Sometimes, i think that i should call myself a cultural theorist since that’s sorta right, but at the same time, i’m more of a cultural observer and documenter than a theorist. At least so far. And the observer part sounds so not professional. I’ve tried accepting informationist but that just sounds so wrong. While i love what information schools are trying to do, i don’t think of them as creating -ists. Of course, that’s true for most “schools” like law, education, business. Could you imagine being a businessist? Ugg.

So i want an -ist. Who wants to bestow me an -ist?

zipping around

Just to let everyone know, i’m off to Tahoe for the weekend (Squaw Fest) and then Etech and then SXSW. I have no idea how much i’ll be online, but hopefully i’ll see a lot of you in San Diego or Austin. Also, i *think* that i’m going to be on Your Call on Monday (KALW 91.7) in case you wanna listen.