number games and social software

Over the last month, i’ve been driving Mimi’s Hybrid on and off. One of my favorite things about the Hybrid is that it tells you how many MPG you’re averaging over time. I find myself driving around town trying to maximize that number, getting uber excited when it goes up and super sad when it goes down. It reminds me of when i used to try to maximize my miles per hour when going from Boston to New York only this is more environmental. Yet, it’s not the environment that i’m concerning myself with – it’s all about number games in the same way that people obsess over every pound on the scale or the calories in every bite.

Then i was thinking about Tantek and Jason raving about Consumating. I love the fact that it’s a lot of cool geeky people but i can never get over the lameness that i feel when i log in and look at my score. And yet, i can’t be bothered to answer the questions that make me feel all uncomfortable in the hopes that someone will like my answers and rate me higher. It’s a catch-22 for me. Yet, i totally understand why Tantek and Jason and others absolutely love it and why they go back for more.

And then i was thinking about the people on Yahoo! Answers who spend hours every day answering questions to get high ranks. It’s very similar to Consumating only it’s not all embarassing because it’s not really about you – it’s about the answers. There’s no real gain from getting points but still, it’s like a mouse in a cage determined to do well just cuz they can.

This all reminds me of a scene in some movie. I can’t recall what movie it was but it was about how you just want to be the best at *something*, anything… to have something to point at and say look, i’m #1! The validation, the proof of greatness! Even if that something is problematic attention getting like being the #1 serial killer. (Was it Bowling for Columbine?)

I started wondering about these number games… They’re all over social software – Neopets, friends on social network sites, blog visitors, etc. Who is motivated by what number games? Who is demotivated? Does it make a difference if the number game is about the group vs. the individual, about one’s self directly vs. about some abstract capability?

Are there some number games that work better than others in attracting a broader audience? I’m thinking about Orkut here… if the game is to get as many Brazillians on the site as possible, you only need a few obsessives to be the rallying forces; everyone else is part of the number game simply by signing up. So there are tons competing in the number games but only a few invested.

Does anyone know anything about how these number games work as incentives?

customized MP3s: alternatives to DRM

In the midst of all of my movement, i forgot to highlight the fact that Jessica Simpson released her latest single “A Public Affair” as an MP3 for $1.99 via Yahoo! Music. This may not mean much to you but it’s actually quite significant… Here is a pop star releasing a single without DRM. And she’s still making money off of it. How? It’s a personalized MP3 so that you can get one that’s meant for you. In this way, Yahoo! and Jessica Simpson are trying to show that DRM is not the only way to make a profit when it comes to music. What is required is some innovative thinking about how to serve consumers as well as artists. Anyhow, if this is of particular interest to you, you defeinitely should check out Ian Roger’s blog post about it. He describes the details far better than i do (and there’s an intense conversation in the comments).

For those who aren’t aware, my move to Venice also means a move within Yahoo! I am no longer at Yahoo! Research Berkeley but have instead moved to Yahoo! Media Group. I am still a Social Media Researcher but i’m focusing more on the relationship between new media and old skool media of all sorts. Personally, this is a very welcome change. I have to admit that i got a little burnt out by the tech industry proper. I have a hard time engaging in yet-another of anything and that was swirling all around the Valley. I’m not particularly interested in the technology of knock-offs although i will continue to follow user patterns. To shake myself up a bit, i decided i needed to dive into something new. In reflecting on this, i realized that i kept getting sidetracked by Henry Jenkin’s arguments concerning Convergence Culture. Although this relates to my dissertation, i don’t know shit about Hollywood or the culture around movies, music, gaming, TV… I certainly don’t understand why user-generated content is such a big deal. But i’m learning. And Yahoo! Media is the perfect place to think through the relationship between old and new media. I’m quite excited to see what i can learn and how i can help YMG. Maybe if i’m really well behaved, i’ll even get to meet Lloyd Braun… cuz one has to give respect to the man who got fired for standing behind Lost.

moving update

Moving has been unbelievably chaotic. The packing process took more out of me than i could’ve imagined and i managed to re-injure my elbow. Then i lived in an empty apartment while people came and cleaned and painted and Marbellio screamed. Then i took her to a friend’s house for the night where she screamed most of the way through the night. Then there was the painful car ride down to LA where i landed in the midst of them painting my house for two days. The first night, i slept in my sleeping bag on top of plastic in the middle of the paint zone. The next morning, Marbellio ran out the back door when the cable guy appeared. We searched everywhere but couldn’t find her. Just as all of this was happening, the nice man from the Financial Times landed at LAX to come interview me. After four hours of searching (while telling the FT guy all about social media), we put up flyers all around the neighborhood. The Kinkos guy was super cool – once he realized what we needed copying, he gave us half off and made us promise to report back. Around 5:30PM, while i was getting photographed, she walked in the back door and meowed. I nearly fainted. She was filthy but home.

In the midst of all of this, i got to meet many of my neighbors and tour my neighborhood. I’m *so* excited by my neighborhood. It’s unbelievably diverse. There are families and hipsters, churches and swank restaurants, modern uberpricy houses and shacks. There are people of all ages, races, cultures. And everyone is unbelievably nice. It’s kinda surreal really.

Today the movers come. Let’s just hope that this is the last of the true chaos and we can settle in and make it home.

drug dangerousness ranking

Folks over at Mind Hacks found a UK report ranking drug dangerous. The rank is based on a combination of physical damage, social harm and addictive properties. The order is quite fascinating given the legal status of each one listed:

1. Heroin
2. Cocaine
3. Barbituates
4. Street methadone
5. Alcohol
6. Ketamine
7. Benzodiazepines (e.g. Valium)
8. Amphetamines
9. Tobacco
10. Buprenorphine
11. Cannabis
12. Solvents
13. 4-MTA
14. LSD
15. Methylphenidate (Ritalin)
16. Anabolic steroids
17. GHB
18. Ecstasy
19. Alkyl Nitrites (poppers)
20. Khat

this is your mouse brain on drugs

Mouse Party is a funny Flash game that lets you explore how mice brains react to different drugs. Even though it’s not particularly informative, it’s kinda entertaining to watch a bunch of drugged out animated mice groove to chillout music and see how they react when you put them in the chair to be studied. ::giggle::

(Tx: Mor)

Blogher has begun

I feel like an alien at Blogher. It’s *sooo* amazing to see so many women kicking ass. Since i’ve left V-Day, i’m rarely around so many women. At the same time, i’m faced with the challenge i always face when in a room full of women. I’ve definitely grown up in a boy’s world, trying to out-boy the boys. I’m used to being aggressive to get my voice heard; i’m used to a language of critique, not compliments; i’m used to trying to take up space to be seen. Here, i just feel so awkward and out of place in a place that should feel comfortable. ::sigh::

The other thing that i’ve realized is that i’m not a “blogger” in the sense of the word that others here use. The women here have been so empowered by their blogging – they joined a movement, connected with people, built a community… They love the actual act of blogging, are excited to be bloggers as a primary identity. There’s so much interest in getting an audience, in figuring out how to build a business from it, in figuring out how to attract ads. I blogged before there was blogging because i needed to get my internal neuroses out there. I’m still afraid of the fact that i have an audience and i’m certainly not trying to attract more people. I’ve resisted putting up ads because i don’t want to make money off of my linguistic explosions (although paying my bandwidth costs would be nice); i don’t want to feel responsible to my blog. I’ve become a blogger because people have assigned me that identity but even though i’ve been blogging forever, i’m not really a part of this movement. That makes me feel guilty – i’m given an identity that is more practice-driven than culturally driven… ::gulp::

The best part of being at Blogher is that i know that i have a lot to learn from these women. I’ve already had some amazing conversations and just now a woman from Eggbeater is talking about how food blogging is super political because food is about class, race and culture. ::jaw drop:: Wow – that rocks!

aggregating the “best of” blog entries

I have put together a page of “best of” blog entries. Based on conversations with people and going back through what people saved in del.icio.us, i pulled out essays and entries from the last two years that people seemed to find particularly valuable. I will be editing this list (and recommendations are *very* welcome). In particular, i haven’t gone back through the Friendster posts yet (or anything pre-del.icio.us) so i’m sure there are other nuggets in there that people will be interested in. Right now, the best-of includes about 40 entries on everything from social networks to blogging to privacy to academia to Wikipedia. Some of those essays make me wince looking back but i still think that they’re valuable. Let me know what you think!

best-of: http://www.zephoria.org/thoughts/bestof.html

an ode to a math teacher: benevolent dictators and urban tribes

The social network structure of friendship is rarely a bounded group. Even if we are friends, the imagined community of my friends is different than your imagined community. This is why you get these beautiful web-like structures when you model friendship, why the guests of a friend’s cocktail party typically include many people you know and a few that you don’t, and why figuring out the guest list for an event can be a dramatic process. It’d be a lot easier if everyone attending had the same idea of who all should attend wouldn’t it?

Since i’ve been in San Francisco, i’ve been part of a group that could be defined as an “urban tribe.” Urban tribes are particularly funny because they are all about turning a friendship structure into a group structure. Tribes often have a notion of membership but it is often unclear what constitutes membership. Is membership social affinity? Dues? Participation in tribe activities? Is there a “core” group? Is it about housing? Sexual relations? What?

My “urban tribe” has been plagued with the membership question for quite some time now. On one hand, you would think it wouldn’t matter – who cares if Bob and Sue see Sue as a member and Ann doesn’t? Yet, it is technology and the required articulation of groups that torments us. One simple question turns the basic negotiation of friendship into a complete nightmare: who should be on the group’s mailing list?

A mailing list is a group structure – it has boundaries and one is either ‘in’ or ‘out’ – it is not possible to be ‘in’ to some people and ‘out’ to others like it is when you think of ego-centric friendship communities. Of course, with any group, there are members who view other members with disdain and would prefer that they were not also part of the group. This is one of the common features of urban tribes that Ethan Watters describes. Mailing lists push people to think in terms of group structures, even when the social cost is great. Faced with having to resolve this, it shouldn’t be surprising that an urban tribe swings back and forth between seeing itself as a collective with an identity that trumps individual relationships and seeing itself as a group of friends first and foremost.

Think about this for a moment… Remember how difficult it was to decide your Top 8? This required you to personally choose your closest friends and exclaim them for the world to see. Now imagine having to collectively agree with your friends on who should be in each other’s Top 8. Imagine having to say to some of your close friends that they’re not in the collective Top 8 because other people don’t like them enough, don’t feel as though they’re close enough to the center of the group or whatever. This might be cool if the individual thinks of themselves as separate from the group, but if they want to be part of the group, it reeks of middle school clique drama.

My particular urban tribe used to handle this through benevolent dictatorship. The person in charge of the list decided who got to be on the list when. Not surprisingly, people resented this person – they bitched and moaned and questioned the fairness of the process. Luckily, the benevolent dictator’s ego was strong enough and he was central enough to most people that the bitching didn’t really do any damage. Yet, as time passed, folks decided that a democracy would make more sense. The benevolent dictator stepped down and for the last year folks have been trying to figure out how to best handle issues of membership.

Consensus is a mess – it’s quite clear that not everyone likes everyone else. It was much easier when folks felt stuck with the other people and could blame the benevolent dictator. Now that everyone has veto, it’s clear that no one passes the everyone test. Representative democracy is also disastrous because the representatives were trying to be good by everyone and they end up getting resented by everyone and then depressed personally… few people want to attend bureaucratic meetings and even fewer want to be representatives. As time goes on, it becomes quite clear that we were much better off with a self-appointed benevolent dictator with an ego that could handle everyone’s bitching. And besides, people *like* bitching, regardless of who is handling what. That’s the beauty of urban tribes – they run on drama as fuel. Of course, you don’t _elect_ a benevolent dictator so how do you turn back?

What i find most fascinating is that, as the process unfolds, the group-ness is breaking down… the ego-centric community networks are trumping the group-ness and smaller clusters are emerging based on who feels closer to whom. Organizing events continues to bring the group together but efforts at creating democracy tear it apart. To complicate matters, as we get older, it gets harder to do events which makes it harder to have community solidarity. Additionally, folks keep moving away for work or school so there’s geographic and attention splintering and we’ve reached the age where coupling is rampant, making the local networks far more significant than the group networks. I’ve never believed that urban tribes postpone marriage but i do believe that marriage fragments urban tribes.

I don’t know what the answer is but there’s something fascinating about seeing my social life play out some of my research conundrums – namely, how do you resolve group structures and networks? I wonder to what degree has organizational technology like mailing lists and Tribe.net forced people into moving towards a group model… I also wonder if social network sites like MySpace are letting people move back towards a network structure by encourage bulletin postings instead of group membership… I wonder if the next generation won’t have the same sorts of tribe structures because of MySpace… I wonder i wonder i wonder…

best of?

Folks often tell me that they give pointers to my blog to people in the industry to get a sense of what’s happening in social media. I find this embarassing and tend to play ostrich so that i can go about writing about whatever. At the same time, i kinda realized that this blog is hard to navigate if you don’t know me… so i started thinking i should do something to help strangers find things that are particularly relevant and interesting. I decided i should create a best-of list. In trying to create a best-of, i got super self-conscious again. I started looking at entries and wondering if that was really that interesting to people who didn’t know me. So, i decided that i should turn to you…. What do you think is particularly interesting here? What entries do you think i should include in a best-of list? Sorry – i’m a bit neurotic about things like this but i’m trying to suck it up and realize that more than a few people read this blog. ::gulp::