In the midst of all of my movement, i forgot to highlight the fact that Jessica Simpson released her latest single “A Public Affair” as an MP3 for $1.99 via Yahoo! Music. This may not mean much to you but it’s actually quite significant… Here is a pop star releasing a single without DRM. And she’s still making money off of it. How? It’s a personalized MP3 so that you can get one that’s meant for you. In this way, Yahoo! and Jessica Simpson are trying to show that DRM is not the only way to make a profit when it comes to music. What is required is some innovative thinking about how to serve consumers as well as artists. Anyhow, if this is of particular interest to you, you defeinitely should check out Ian Roger’s blog post about it. He describes the details far better than i do (and there’s an intense conversation in the comments).
For those who aren’t aware, my move to Venice also means a move within Yahoo! I am no longer at Yahoo! Research Berkeley but have instead moved to Yahoo! Media Group. I am still a Social Media Researcher but i’m focusing more on the relationship between new media and old skool media of all sorts. Personally, this is a very welcome change. I have to admit that i got a little burnt out by the tech industry proper. I have a hard time engaging in yet-another of anything and that was swirling all around the Valley. I’m not particularly interested in the technology of knock-offs although i will continue to follow user patterns. To shake myself up a bit, i decided i needed to dive into something new. In reflecting on this, i realized that i kept getting sidetracked by Henry Jenkin’s arguments concerning Convergence Culture. Although this relates to my dissertation, i don’t know shit about Hollywood or the culture around movies, music, gaming, TV… I certainly don’t understand why user-generated content is such a big deal. But i’m learning. And Yahoo! Media is the perfect place to think through the relationship between old and new media. I’m quite excited to see what i can learn and how i can help YMG. Maybe if i’m really well behaved, i’ll even get to meet Lloyd Braun… cuz one has to give respect to the man who got fired for standing behind Lost.