my role in a marketer’s dream

This morning, I spoke on a panel at the Retail Industry Leaders Association. The day before, a guy from Unilever gave a presentation on what happens when users take up your content and spread it all across the web. He was invited to be on the panel at the last moment because of a cancellation and because his presentation was so well received wrt Web 2.0. Right before we go on, I’m informed that the guy from Unilever was talking about the Dove Evolution campaign that was spread all over YouTube.

This is the moment where I went white.

Y’see… I played a role in that. I saw the Dove Evolution ad and wanted it to be spread around, especially to the anti-violence against women folks that I was connected to through V-Day and the teens who I was talking with. I was pissed off that it wasn’t on YouTube or in any embeddable format (at the time it wasn’t findable, but since, it appears as though people did post it before me). I knew it needed to be embeddable to be spreadable. So, with the help of some tech-savvy friends, I scraped the Flash video from the Unilever site and uploaded it to YouTube. And then I posted it to MySpace. And then I posted it to other video sharing sites. And then I sent it to a bunch of friends. And then I blogged about it. I knew it was interesting and spreadable and wanted it to reach certain audiences. So I scraped and uploaded and blogged. And I gave copies of the scraped version to others to upload in case someone tried to take it down.

I wasn’t the sole contributor to its proliferation on the web. Other versions had more views and bigger blogs posted links to various versions. Every few months, I would get a letter from someone asking if they could use the video for this that or the other. Lately, people had been writing to me as though I was the producer of that commercial and I always responded that I was not. Collectively, this ad was viewed as important and because of this, various folks got involved in spreading it. Myself included. Beyond that, I didn’t think about it.

It seems as though this “phenomenon” was a big deal to Unilever, an event that made them realize the power of Web2.0 and spreadable content. While I had been worrying about C&Ds as a result of reposting it, they were struck speechless by the spread and were all in favor of it. In other words, they were doing exactly what a company should be doing when something they put out there becomes a user phenomenon. And, somehow, I was doing exactly what a good “fan” should do, even though I had never thought of it that way. I tend not to analyze my own habits, but sure enough, I was helping fulfill a marketer’s dream. Only it never dawned on me cuz I was busy observing others’ activities. Oh, the irony.

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Continuous City: Berkeley play involving SNSs

If you’re in the Bay Area, go check out Continuous City, a funky play at Berkeley concerning what it means to live in a networked society (with various references to social network sites). I would if I were in town.

CONTINUOUS CITY is a meditation on how contemporary experiences of location and dislocation stretch us to the maximum as our “networked” selves occupy multiple locations. We want to examine not only how we see what’s happening in the world, but how we deliver it to an audience-using “real world” events to include “real world” people.

SHOW: Continuous City: Excerpts from a Work-in-Progress by The Builders Association, created with students from UC Berkeley. Admission is $14/10/8. Tickets can be purchased at the door or at http://theater.berkeley.edu. Performances at 8pm on October 5, 6, & 13 and 2pm on October 7 & 14.

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read those contracts!

Much to my chagrin, most people do not seem to read the contracts that they sign. More horrifyingly, I’m watching as corporate lawyers increasingly introduce clauses that are manipulative at best, legal gag orders more often. I realize that most people don’t read click-through agreements, but I would strongly encourage everyone to at least read employment contracts and NDAs, even the ones that look like click-throughs when you show up at a company to visit a friend for lunch.

A few weeks ago, I was asked to be an advisor to a project at a company that I will not name. The company is a large, public, profitable company with hundreds (maybe thousands) of employees, many assets, and way too many lawyers. The project sounded quite interesting so I read the contract. I would be obliged to attend regular meetings (?at my own expense – it wasn’t clear?). There would be no cash or stock compensation. Yet, the kicker was this clause:

“In order to protect Company’s Proprietary Information, Board Member agrees that Board Member shall not, while serving as a Board Member, perform any consulting or other services substantially similar to the Services for any company whose business or proposed business in any way involves products or services which could reasonably be determined to be competitive with the products or services or proposed products or services of Company. In the event Board Member has any question about whether a particular project would violate this provision, before undertaking the project Board Member shall seek a determination in writing from Company, which shall be binding.”

In other words, they want me to work for free and agree to not consult for or advise any other company that is any way competitive with them in any aspect of their business. Given this company’s assets, that would basically mean that I could not consult with any company whatsoever. You have got to be kidding me.

So, I wrote them a polite note asking for clarification on this clause. Perhaps they just meant that they didn’t want me to do work in any way that would conflict with just that specific project? They told me that I should seek private legal counsel to analyze the contract because they cannot give legal advice. So now they want me to pay a lawyer to interpret a contract so that I can work for free as an advisor while not being able to work for anyone else in the industry? Needless to say, I said no thank you.

My other favorite contract moment came when I was on a panel with Cory (the master of contract rebuttal). The contract was insidious. Amongst many other problems with that contract, they claimed rights over any IP that I would introduce during my talk and made us legally and financially liable for all sorts of things. Needless to say, Cory and I both refused to do the event until they amended the contract. Their response was that no speaker had ever refused that contract before. ::jaw on floor::

We have become an immensely litigious society. As a result, lawyers shove contracts down our throats left right and center. Most people are not trained to interpret these so they are expected to hire lawyers to do so. (Not so bad for the legal profession, eh?) This really upsets me. Are there ways that average people can learn to interpret contracts and push back at them? I’ve gotten better at it after having read so many of them, but I don’t think most people know. I also think it’s important that people learn to reject contracts. I reject most NDAs. I won’t sign them because they are usually so broad that they put me at risk in every direction. I can’t imagine journalists sign them, do they?

I vote that there should be a “stupid contracts” equivalent of Chilling Effects because I think that these contracts are also chilling participation of all sorts.

In the meantime, I’d like to encourage everyone to read those nasty contracts. And stand up for your rights. Don’t just sign them. And don’t just assume that they won’t actually enforce them. That’s not a good standard to set. This is particularly critical for academics and others who subsist on freelance work and the intellectual output they produce. And if you’re a company, think about the nasty contracts you’re imposing on people. Does your legal team need to be that psycho? My hope is that if people start reading and refusing, companies will rethink their policies. But it all starts with reading the damn thing.

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why I am not going on the academic job market

I have decided not to go on the academic job market this year. I’ve wanted to be a professor for a long time. I still want to be a professor. Just not now.

Making that decision was quite hard for me. If all goes well, I will have my PhD next summer. Thus, it is this fall when I should go on the academic job market. To be proper, I signed up to go to every academic conference in my field this fall. (For those not in academia, academic job opportunities are posted in the fall, with applications due throughout the fall, and interviews taking place in the winter/spring. Finishing graduate students normally go on the market during their final year. Academic conferences are key places for being seen and feeling out different departments and practicing job talks.)

Before he passed away, my advisor and I had many long conversations about whether or not I belonged in academia. He told me that I had too much energy to do research and that I would find academia maddening at this stage in my career. The more I thought about it, the more I agreed with his logic. My reasons for wanting to go on the job market were simple: I *love* teaching, I *love* students, I *love* research. Peter kindly reminded me that this is not what academia is about – he used to joke that the University paid him to attend meetings so that he could keep up his hobby of teaching. Peter was infinitely patient about most things, but boy did he hate bureaucracy.

I feel the need to explain why I’m not going on the job market in a public way, mainly because everyone keeps asking and I expect that it’ll be ten times worse at 4S, AOIR, ASIS&T, and the smaller academic things I’m doing this fall. By no means am I rejecting academic research. Last time I quit academia, I published more academic papers and attended more academic conferences as a non-academic than ever before. I love scholarship and I love the research that academics do and I love academics, especially when they wear tweed coats. I have every intention of doing research when I finish my PhD. I just don’t think that I can stomach doing it as a 1st year assistant professor right now.

There are multiple reasons for which I think that going on the academic job market doesn’t make sense for me right now. The major ones are:

1. IRB/human subjects. I am a huge supporter of ethics in research, but my experiences with IRBs (at multiple universities) have been nothing short of miserable. I feel extremely claustrophobic right now because of it. I will save the details of my anti-IRB rant for another time, but the short synopsis is that I think that IRBs are destroying social scientists’ ability to do good qualitative research and ethnographic research in particular. In theory IRBs are about ethics; in reality, they are about protecting universities from being sued. Qualitative (and especially ethnographic) research is seen as risky because it’s not controlled and structured and formulaic. I do not believe you can do true ethnography under an IRB and it depresses me to think about all of the data that I’ve collected that I cannot use in my dissertation because it didn’t fit into an IRB-approved protocol. I’m told that not all IRBs are as bad as the ones that I’ve faced, but “not as bad” is not good enough right now. I want to do research that is guided by ethics, not institutions.

2. The tenure process. I have been watching friends go through the tenure process and it makes me sick. There’s no room for innovation, for playing outside of the rules. You have 7 years to publish X articles in the *right* journals in the *right* way. My favorite phrase associated with this is “Least Publishable Unit.” In other words, what’s the minimum contribution you can make to get a good publication out of it. I don’t write like that and I don’t want to. I also think that most of the “respected” journals are so locked down as to be inaccessible to broader audiences. I want to be an academic, not a hermit. I believe that academia is an institution built on knowledge creation AND dissemination. My goal is to write for public audiences, to make knowledge palatable and interesting and accessible. I want to contribute big ideas that will make a difference, and to leave the mini-contributions for my blog.

3. Overhead. I had this intense conversation with a young professor about the hells of starting up a new lab, applying for grants, starting new syllabuses, advising students, attending meetings, being stuck on the shitty committees, constantly reviewing, etc. He lamented that there was no time for research. I’ve heard this over and over and over again. Becoming a professor at a top tier university seems to mean death to research. Being a professor at less prestigious institutions seems to mean unengaged or unmotivated students. I’m not ready for either. I do a lot of “community service” right now (Nicole and my JCMC special issue will be done next month!), but I need to do research. I have too much energy to do research right now. And I need to work with brilliant students who are just as enthusiastic as I am.

4. Geography. One of the hardest lessons that I learned was that geography *really* matters to my sanity. I need to live in a city, where I can go dancing at 2AM just to work out some raw energy or grab sushi at midnight. I like to joke that I need the people around me to be more crazy, most intense than me, just so that I feel calm. Living near a major international airport increases my sanity tremendously. And having a beach nearby is extremely important for helping me feel grounded. I need sun because being seasonally affective isn’t so good for being productive. I also want to be surrounded by Big Industry both for consulting reasons and to remind myself of what the corporate world looks like. Right now, I can’t imagine living anywhere in the U.S. outside of NY or LA. That’s not very useful for going on the academic job market. And besides, there’s a part of me that wants to live abroad for a while anyhow.

5. Lack of flexibility. I want to do research – fieldwork – outside of the U.S. This means traveling and having the flexibility to travel. I want to consult and speak whenever it’ll be interesting and helpful to do so. I want to run to DC whenever a bill gets proposed that is nightmarish. I don’t see how this is manageable as a first-year prof. To complicate matters, academia is all about long-term. That’s why tenure is seen as such a reward. I’m not sure that I’m ready to be in a single place for the rest of my life, or even for 5 years in a row. I want the flexibility to jump around and that’s just not fair to academic colleagues.

These are the major issues. The worst is really the IRB. I can’t tell if the pain in my stomach when I think about IRBs is nausea or a murderous desire. Either way, it ain’t pleasant. But any which way you read it, I can’t imagine a full-time academic position that would make sense for me now. And I don’t think that I’d be good for an academic institution right now either. I think I’d make a great advisor, teacher, and researcher. But I don’t think that I’d make a good colleague right now. I need to work out some raw energy first. I still hope to go back to academia, but I need to wait. I can imagine a future where I’ll find the tenure game entertaining, know tricks to manage the overhead, and need less flexibility. And maybe IRBs will one day wake up and get it. OK, maybe not. But still, I can imagine a way in which I’d be a good colleague, but right now, I fear that wouldn’t be the case and I’ve already burnt enough bridges by being a punk-ass public grad student.

Don’t get me wrong – I’m not saying that it’s academia OR industry. I think that industry research is equally FUBAR, but for different reasons and I can’t imagine having my research locked down inside of one company. I just think that there has to be another way. I’m toiling with ideas of consulting, independent research, ::shrug:: I don’t know. What I do know is that I’ve decided to let the wind take me where it will. I will focus on my dissertation this year and then I will see where I end up. My only plan post-graduation is a desperately-needed vacation. And then I will look for what’s next. I will not even entertain the possibility of jobs until after a vacation. That’s kinda terrifying (especially since I need to figure out health insurance), but I’m looking forward to it. Freedom…

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San Diego mayor backs same-sex marriage

In a tearful explanation to the San Diego community, Republican mayor Jerry Sanders explains why he decided that he would support the gay marriage bill. It’s a stunning display of courage, bound to turn the Republican party against him in order to do what’s right for his lesbian daughter, gay friends, and the San Diego community. I have to admit that I totally broke down crying listening to him and I hope that more elected officials have the courage he had to do what’s right rather than play to a religious-lead campaign of intolerance. (Unfortunately, Schwarzenegger still seems bent on vetoing the state bill that would define marriage as a civil contract between two people.)

For more coverage on this historical moment, click here.

Note: my personal belief is that marriage is a flawed institution and I would like to see it obliterated entirely. Given that this is not likely to happen, I strongly believe that everyone should have access to the rights afforded by such a commitment. I personally wish that there was more public discussion of those rights and the reasons behind why society supports unions. Those opposed to same-sex marriage are typically involved in myth making instead of reality checking. Many of us know painfully well that marriage does not inherently protect children nor does it guarantee that the partnership will last. Yet, we also know that marriage allows us to get access to our partners in times of medical crises, keep our foreign-born partners in the country, etc. Economists also know that marriage statistically reduces stupidity (thus, the logic behind cheapened car insurance and tax benefits in general). Functionally, marriage is a commitment that is rewarded economically and socially because it makes for a more stable and prosperous society. All signs seem to point towards the same being true for same-sex marriage so the objections to it are more philosophical than functional, rooted in intolerance rather than societal efforts towards a collective good.

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a different approach to medicine

Jay Parkinson is a doctor in Williamsburg who does e-visits. Think you need stitches? Send him a picture and he’ll advise via video chat/IM/email/etc. It’s a pretty fascinating approach to medicine and I’m curious how well it’ll scale. Unfortunately, this approach doesn’t play nice with health insurance. I’m having a hard time imagining who will pay a annual fee for this who wouldn’t have health insurance. Don’t get me wrong, I’d *love* to have a personal doctor but the cost would be prohibitive for me. And it’s all fine and well to do this instead of traditional health if you’re relatively healthy, but if things go dreadfully wrong, you’re going to want health insurance. Does a practice like this discourage young people from being responsible in maintaining health insurance? Anyhow, I’m fascinated. Cuz goddess knows I hate clinics and hospitals.

(Tx Ryan Shaw)

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travel schedule from hell, bright white light at the end

I’m about to embark on what can politely be called the travel month from hell: 12 cities, 3 countries, 13 different talks (with far too little overlap). I can bitch and moan, but there is a beautiful white light at the end of this horrid tunnel: hibernation. That’s right, the moment we’ve all been waiting for… (or at least the one that I have): Starting November 1, I will go into hibernation to write my dissertation. From thenceforth, only personal travel (weddings, burfdays, Xmas), no conferences, only 1 paid gig per month. I’ve been practicing the word “No” lately and am getting kinda good at it. And I need to be because I think that I will be in hibernation for a good 6-9 months. Crazy, eh?

Thus, this upcoming month of conferencing is bound to be a nice little social hurrah before I disappear into the world of dissertation. As usual, I don’t schedule anything during conferences but I’m always hanging around the conference or in the hallways and love adhoc socialization and food outtings. So, if it’s your thing, hopefully we can play at any of these public events:

(Oh, and to pre-empt the question that I’m getting frequently these days and am bound to get at all the academic conferences, the answer is: no, I’m not going on the academic job market this year. I’ll explain why a little later.)

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social scripts for rituals and ceremonies, of religion and culture

Last night was the first night of Rosh Hashanah, the Jewish New Year. For Jews, this means celebration with family and friends, eating apples and honey, sending postcards to friends, and wishing all well (“Shanah tovah!”). One of the things that I love about Jewish holidays is that they are typically filled with friends, family, food, alcohol, and celebratory attitudes (except for Yom Kippur which is a bit more serious). As a non-Jew, I have a deep admiration for the various rituals that are a part of Jewish holidays. I especially love how my snarky secular Jewish friends are more likely to modify them to make them more fun rather than reject them. Consider the Dr. Seuss Haggadah we did for Passover one year. Christian holidays don’t quite have that flexibility, unless you consider the way Americans turned the day of Resurrection into an opportunity to gorge yourself in chocolate and chase after plastic eggs. I guess that’s fun too, but it’s a bit different since I can’t work out what bunnies have to do with Christ nor do I think of over-consumption of material goods for personal desire as a fun-ification of a holiday. I’m more down with the excuses to bring together friends and drink that I am with the excuses to buy gifts.

I especially appreciated last night’s holiday because I spent the night before at my advisor’s memorial service. On one hand, it was so good to see everyone and to hear people share their stories of Peter. I love that man and it’s hard to stomach the reality that he’s gone. Yet, I’m not so good at group mourning. And the whole memorial thing made me antsy and uncomfortable in ways that I can’t yet articulate. But I think that part of the puzzle has to do with the way in which major events are ritualized (or not) in American society.

Standing outside, Mimi was talking about the differences between the American approach to death and memorial and the Japanese approach. She told me about how there were prescribed activities that you do on certain days in certain ways. Depending on your relationship to the deceased, you know exactly what you’re supposed to do, who you’re supposed to say what to, when you are supposed to show up, etc. We don’t have that. Nowhere was this more clear than when you looked around the room at what people were wearing. Some people had dressed up, some wore all black, some wore what they normally wore, etc. At one point, I was teasing someone about their suit and he responded with a remark about how it was what you’re supposed to do. And then another person (in casual wear) responded that Peter would’ve wanted people to be comfortable. The fact that that conversation happened shows the way that we’re not sure what to do when how.

At every step of this process, I’ve felt like a total fuckup. Do I send flowers? What should the card say? Should I show up to the widow’s house? Should I send a letter? What should I say to the widow, to the children? What should I wear to the memorial? Everyone’s response to me is always to do what would make me feel better and I want to scream at them that having a script would make me feel a hell of a lot better.

Social scripts are funny things. Most of them stem from religious traditions, but are deeply embedded in society as cultural practices. Not a single one of the Jews at my house last night could explain why honey and apples, but they all knew that’s what you do. And they were all able to tell me the Jewish traditions for mourning. And the Jewish traditions for weddings. And the Jewish traditions for holidays. And the Jewish traditions for births. My friends have a Jewish social script and they all know it, even if they preferred to modify it (shiva, but chairs allowed; chupah and glass, but no rabbi; apples or afikoman, but no kosher meal; bris ceremony, but no knives). Yet, most American folks can’t even tell you what the social script is supposed to be for most situations and it’s so damned modified that everyone around you is imagining an entirely different script. Every wedding I go to has different dress code expectations, gifting expectations, and social norms. I’m at a loss for how to participate in mourning, at a loss for what to do when a child is born.

Are the lack of social scripts in the U.S. because Christianity never had strong traditions that would be continued by secular ancestors? Or because American scripts have been defined by Hollywood that changes the traditions with each generation? Or because the U.S. didn’t really melt diverse scripts into one, but boiled them out to be non-existent? Or because we’re too damn rebellious as a secular society to have any patience for any expectations? Or why? Why do we not have social scripts that can help frame the situation for the crowd?

I’m finding myself frustrated with the lack of social scripts and then curious about my desire for a more “conservative” way and then frustrated because I’m at a loss for how to make sense of these social situations. It’s not that I want the social script to be definitive… I just want it to be there as a guiding principle that allows people to focus on what they’re really trying to focus on: a joining of two lovely people, mourning, celebration, etc. I’ve been re-reading Goffman lately and I’m reminded of all of the social scripts that used to exist in society that we’ve so diligently destroyed. As a rebellious college student, I loved the destruction of traditions. Now, I just want to be able to relax into a script every once in a while, even if that script can be annoying at times. It’s not that I want the scripts to be rigid, but I want conscious engagement with and modification of the scripts rather than an outright rejection of them. Maybe I’m just getting old.

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blotchy burns on my legs from my Macbook

I acquired my black Macbook late in the spring and was doing a lot of traveling until mid-July. Since then, I’ve been at home working on my laptop all day and all night. I purchase laptops because they’re LAPtops (regardless of Apple’s avoidance of that term) – I need the machine in my lap so that my hands can be at the right angle to prevent my carpal tunnel from flaring up. This is why I haven’t owned a desktop in almost a decade. (Managing my CTS is a longer story, but laptops are the only thing that I’ve found to work.)

Much to my horror, a burn started emerging on my lap this summer. It’s just like the woman who reported this last year. It’s kinda creepy actually. The burn is all blotchy and it shows where my laptop clearly sits. I didn’t feel it happening, but it’s noticeably there and very much in the shape of my Mac. (And it makes it clear that I angle my Mac funny on my lap.) In fact, when it first started to appear, I ignored it because I thought maybe I had done a bad job with the suntan lotion on my thighs. But it got worse and then it dawned on me. I had heard about this problem, but I thought they had fixed it with some firmware upgrade. But it is distinctly the shape and size of my Mac. And it most definitely happened this summer and I have done all of the upgrades requested.

The eerie part is that it’s not going away. I went to Burning Man (which meant 5 days without the laptop) and when I returned, I found a wooden lap-seat to place the machine on, but it still hasn’t gone away. (In the meantime, the burn I got from getting seared by the Temple embers has gone away, as has the slight sunburn.) I’m starting to get a wee bit creeped out. What kind of burn is this? Did my laptop cause more damage than I thought? Are people who aren’t seeing the burn still being affected by whatever is causing it? I never thought that my Macbook was that hot – it was always comfortable in my lap with my yoga pants on. The burn happened without me noticing pain. And there’s no dreadful sound or anything. Just a creeping blotchy ugly burn that doesn’t show any signs of going away.

(Photos not getting posted cuz my thighs are *not* my sexiest feature.)

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