While my blog was down, i was stoked to see Clay write about visualizing social networks. He references a great, albeit older (2000), overview article about visualizing social networks. In comments, folks also bring up Tamara Munzner’s thesis.
I’m in awe of all of the efforts to visualize social networks, but not surprisingly, i have my biases on this topic. The big question for me about visualizations is WHY? Most answers to this question fall into two camps: to efficiently understand massively complex data sets or because it’s cool. Both are super valid reasons, but the approaches that evolve almost always focus on visualizing data for some outside third-party, unrelated to the data. Of course, all of us who do visualize are also obsessed with visualiing our own data, but we don’t count. Although we weren’t able to deploy our visualizations to too many people, Fernanda/David and myself/Jeff were interested in what it means to visualized data for the people visualized. What would people do with these artifacts? How could ethnography be done with such tools?
The folks at Info@Vis! emphasize four basic elements of social network representations: presence, identity/affiliation, interaction, and communication. Personally, i find it peculiar that there is no discussion about the audience of the visualizations. Perhaps they are presuming that they are only visualizing for social scientists. But, even for social scientsits, another purpose of visualizing data is to engage those being visualized. It operates as a mirror and having that artifact provides you with such a grounding artifact upon which stories can be told.
Although i was unable to go to Hawaii to present out paper, Fernand tells me that it was quite well received there which makes me super happy.