Tag Archives: marketing

personalized viral marketing

A viral marketing campaign for Dexter (a “killer” new series) invites people to add information about their friends so that they’ll be sent a personalized video that makes them look like they’re next on the list of people a serial killer is targeting. The video site looks like a YouTube knock-off and there are thousands of views and hundreds of comments pre-populated for this “news” story.

This marketing campaign has already fooled a few. I received a concern message tonight from a friend whose friend received one of these and thought that some stalker had grabbed stuff from her Facebook. Turns out it’s just one of her friends playing a trick on her.