Author Archives: zephoria

Which YASNS is best?

Over and over again, people tell me that one of the YASNS is *far* better than any of the other ones. Usually, they want me to agree with them. Sometimes, people just ask me which one i think is best.

Given that this is me, i have a problem with this question. My problem is not personal or political… it’s contextual. In this case, “best” is in the eye of the beholder. Thus, i often ask people what *they* want in a YASNS. Almost always, there’s one overwhelming factor that makes one YASNS better than another for the individual: “people like me.”

In a post-finals hallucinatory state, i decided to attend a gathering with some of my peers last December. A group gathered into a “panel” to talk about social software. One very smart, very respected VC spoke about how she believed that LinkedIn was hands down the best YASNS. I found myself speaking… or more accurately exploding because of her conception. It’s not that i don’t believe that LinkedIn was the best for her – i truly do. It’s that i don’t believe that there is a universal best.

When i was interviewing early Friendster adopters about the site, over and over again, they told me that they loved it because it was a site fool of cool hipsters like them. They identified with the people on the site and they loved feeling like everywhere they turned, they saw other people that they thought were cool. They were not looking forward to it being mainstream because then there will be duds on the system. Each sub-hipster group was likely to run across more people like them depending on their linking structure. (Homophily again.) Because most people joined under one context, they never saw the other “non-hipsters” that they dealt with in everyday life. When that started happening, they were disappointed.

When Orkut exploded, all of the social software fiends jumped on the train like it was going to Disney World. It was the end-all be-all of the YASNS. Of course it was… to them… It was filled with people like them – their colleagues, those that they respect, etc. It felt like home.

Guess what? At Tribe.net, there are lots of people who feel at home and spend exorbitant hours on the service. Same with MySpace. Same with Everyone’s Connected. Same with Live Journal.

The battle is not simply about the best tools. In fact, that’s a truly secondary issue. It’s about motivating a coherent group to join, participate and make it home. What makes the best pub? Is it really the beer or the price? Hell, the only reason that the music usually matters is because it draws people that you like to the pub. It’s the combination of environment and people.. but the environment brings the people so the environment DOES matter.

There’s an architectural lesson there… Environment matters because it draws the right people. This is why niche shit works. The biggest joke about the Internet is that the most profitable services are barely public. They address a niche market completely. One of the most unfortunate things about social software is that everyone is trying to court everyone to their service. Frankly, a far more appropriate response would be to try to figure out which users are most suited for your tool given its current state and then try to meet their needs completely. Figure out your audience. And don’t simply focus on your desired audience because the tool you created may not have met their needs… be able to shift if you find that you’ve built something far more appropriate for another group. Cause frankly? If you have, the users know it and are using it more completely there.

[Note: Friendster’s popularity in Asia isn’t because it’s a good tool; it’s because the way the site was structured met that population’s needs/desires without much translation. It was inadvertently and accidentally best for them, not well designed for them.]

Orkut stats

I noticed that Orkut put statistics up. The demographics are fascinating and i’m intrigued to see that 37% of the population is under 25. This means that Orkut has gone into new domains. Mmmm.. yummy.

Of course, i’m less than thrilled to see the member stats. They have it broken down into connectors, celebrities and stars. I wonder how much this motivates different people to connect more, put up sexier pictures, pressure friends to indicate each other as fans, etc. ::sigh::

login to Friendster

If you haven’t logged into Friendster in a while, you should check it out. The new little announcement suggests that new things are coming. In the meantime, you can control who all can see you and send you messages. Very interesting.

the webby awards: community

So, i’m helping out with judging in the Webby Awards this year, in the Community category. I’m hoping that some of you might have some good suggestions of sites that should be considered. In particular, i’m curious to see some of the more quirky niche community sites nominated (not just the big tool sites).

I’d love if you could help me think of different sites. To do so, just click here for a Webby Awards form and make your suggestions. (Oh, and don’t bother nominating a YASNS – they’re all nominated… and not even by me.)

echo-chambers and homophily

I’m thousands of blog entries behind in my RSS and not doing much better on email, but i just re-read a (semi-)recent thread on echo-chambers in light of David Weinberger’s Salon article. As much as i really respect the people involved in this conversation, i’m having a hard time with the content. And the reason is homophily.

Let me back up. [I know that i’m missing key parts of the conversation so i’d be stoked if anyone would be willing to include them in the comments.] It seems to me that the primary question is whether or not the Dean campaign failed because the people involved were only talking to other people of like minds and didn’t realize the larger context. The notion of an echo-chamber is that people only communicate with people like them and their conversation is irrelevant to the outside world. Some argue that this is prevalent on blogs.

The thread seems to have posed lots of questions, but most of the “answers” are either personal anecdotes, tangents about the implications, or a childish “blogs are echo-chambers!” | “no they’re not!” Of course, these kinds of conversations make my little brain go !research! Unfortunately, i don’t have time to research the answer, but i do have some theoretical underpinnings that i think are quite relevant to the discussion.

In social networks literature, there’s a concept called homophily. The basic idea is that birds of a feather stick together. There’s a good reason for this. The more we have in common with someone, the more points of context, the more capable they are of supporting us. We are more likely to gain social and emotional support from people who are awefully similar to us. Our strong ties are usually very similar to us.

One approach for considering the echo-chamber question would be to analyze the strength of relationships between bloggers. If we’re going to talk about a notion of “community,” we have to think about what the focus of the community is. Often, the focus involves activity. Some might argue that blogging is enough of an activity to link the community together. But if this were the case, there would be a random probability that any blogger would link to any other blogger. This is not the case. My hunch would be that a blogger is more likely to link to other bloggers who share multiple points of context in common. This does not mean that two people have to share political values in common, but this is a completely valid context to share. Furthermore, the more contexts two people have in common, the more likely that they will know each other. Thus, it is more likely for two like-minded bloggers to know each other than two diverse people.

Part of the problem with having this discussion surround blogging is that blogging is relatively new. Only a few years ago, there were very few bloggers. As such, i would suspect that political views were less important because the fact that the person was a blogger (a rare thing) made them interesting enough to connect to. As there are more bloggers, blogging doesn’t end up being as strong a context point as before.

Another theorist that i think plays into this discussion is Manuel Castells. As an urban sociologist, Castells is interested in the consequences of gated communities. He suggests that, when given the option, people will retreat to “safe” communities of people exactly like them. Thus, he suggests that it is the responsibility of urban planners to construct environments that force people to engage with heterogeneous populations. He is worried that the interweb gives people the choice and thus they will form homophilous environments.

The problem with this conversation is that it’s breaking down into SHOULD and DO. Certainly, people have the option to read anything that they want, connect to dissimilar people. But do they? That’s why it’s a research question, not a question that bloggers can simply answer by considering personal habits. In fact, the conversation is kinda reminiscent of one that came out during anti-racist movements. Sociological fact: most white people hang out with mostly other white people. Individually, everyone immediately screams not me! and starts listing off all of the people of color that they know. Individuals never want to see themselves as non-diverse, but the desire to be seen in a positive light does not make someone diverse.

Weinberger asked “Behind the echo chamber controversy lies the question of whether the Internet causes people to solidify their beliefs or to diversify them. Does it open people up or shut them down?”

I don’t know that i’d agree with the structure of his question because i don’t think that this question is the primary force behind the controversy. One of the biggest motivators for a lot of people to get online in the 90s was to find people like them. The goal wasn’t to solidify or to diversity, but to feel validated. Suggesting solidification/diversification implies that the primary motivation behind engaging online is to participate in purposeful dialogue, to be educated and educate. Frankly, i don’t believe this to be true. I think that people interact to be social and that discussions of politics are a key way to be social and to be validated.

Weinberger goes on to call the “echo chamber meme” destructive and misinformed. Don’t get me wrong: i don’t think that it has been proven and i think that there are significant consequences for digital designers if it is accurate. But i’m also not convinced that it’s simply an ill-formed meme. I think that it’s a very valid research question. What i’m worried about is that people have too much invested in it being (in)accurate.

Update: Since this post is now the top post in a Google search for ‘homophily’ i feel the need to directly reference a canonical essay on homophily since this blog entry is by no means authoritative. Instead, read:

McPherson, Miller; Lynn Smith-Lovin; James Cook. 2001. “Birds of a Feather: Homophily in Social Networks.” Annual Review of Sociology 27: 415-444.

knuckle down & recoil

Thanks to Nathaniel and Shawn, i just put up two new Ani songs on the lyrics site: Knuckle Down and Recoil. I hear there are four more out there so if you have em, send em my way!

As for these new songs, woah… they’re intense and full of pain. ::sigh:: I wish that i didn’t cringe every time that a new Ani song came out because the raw emotional quality draws me in so intimately. I’ve always found it eerie to hear her songs because i can grok her expression at a level that i’ve never recognized with other artists.

but somewhere between hollywood and its pretty happiness
and an anguish so infinite
it’s anybody’s guess
is a place where people are all teachers
and this just one long class
and that ass will get you nowhere tonight

and i know that i was warned – still it was not what i’d hoped
cause i think i’m done comin’ to get closer
to some imagined bliss
i gotta knuckle down just be ok with this
i gotta knuckle down just be ok with this
course that star struck girl is really someone i miss

blogging bibliography

Two people have recently asked me for a blogging bibliography. There are a handful of articles that i regularly suggest to people, but i have a feeling that people might have far more comprehensive bibliographies out there, or other materials that they think should be shared in a classroom/research setting. Thus, i thought i’d ask you.

What are the key academic papers, blog entries and media writings on blogging, particularly on the social analysis of the phenomena? [Also, any links to blog bibliographies out there.]

My current list is here.

why i don’t build (right now)

People keep asking me why i don’t build my own YASNS. Usually, it comes in a sarcastic statement like “if you’re so smart, why don’t you do it?” The short answer is that i’m an academic, not an entrepreneur, but it’s more complicated than that.

First, as an academic, i’m interested in what people do, why and how. I’m not interested in capitalizing on them; this doesn’t motivate me. This is also why i’m far more aligned with the geeks than the entrepreneurs. Geeks, by and large, want to build something cool that people use. I get that and this sometimes motivates me too. This goal is about tapping into the motivations of the population, not trying to pervert them. I also want to tap into the human psyche. Unfortunately, right now, i think that my current goals require me to restrain from building and focus on analyzing.

Fast moving and highly complex spaces likes YASNS and social software require iteration. No one project is going to completely “get it.” Lessons will be learned, features stabilized across different applications. I certainly have ideas for the next iteration, but to develop them means to stop paying attention to the larger picture and work on just building that next level. Furthermore, to make a living doing it requires jumping into the entrepreneur space, which is something that i detest.

There’s another problem… In the case of YASNS, i don’t really care to make a working tool. Effectively, i want to experiment on people. I want to create technologies that bring out human traits in order to understand human behavior at a higher level. This is the kind of thing that makes any human subjects board FREAK. Highly not acceptable. And right now, i need to play nice with human subjects.

For those outside of academia, there didn’t used to be a subjects board. But then a bunch of psychologists (ahem, Milgram) started running studies on human behavior that sent many subjects (a.k.a. his grad students) into post traumatic stress. Human subjects boards were developed to protect subjects from those experimenting on them. Lots of 1960s research could never have been done under the current restrictions. You would never have heard of Milgram if there was a subjects board back then. But they’re here now and us academics must play nice with them.

That said… while i’m restricted in experimenting on people, entrepreneurs and entertainers aren’t. Thus, just as i rely on Jamie Kennedy to push human nature to its boundaries and provide me with a text to study, i count on technologists to create perfect fodder for my curiosity. My public critiques are not my academic output; they are intended to be my feedback to the domain whose creations i’m studying. They are channeled feedback from users, suggestions based on learned lessons and ideas for public discussion. In effect, they are publicly presented usability material without any pressure to listen to me whatsoever.

I do not think that i have all of the answers. That said, i do think that i’m asking a different set of questions than the creators of these technologies. And i believe that those questions are valid and valuable. For that reason, i offer some of the results publicly so that they can be part of the greater discourse. My apologies to those who don’t think that’s good enough. Perhaps one day i will go back to development, but not right now. Right now, i’m having fun.