In addressing the upcoming Fakester Revolution protest, Clay provides too very good points:
1) The real person behind a Fakester is never as much fun as the character. “Did these people never see the Wizard of Oz? Never let them see behind the curtain — the creator is much duller than the creation.”
2) At this point, Friendster will gain nothing by reverting its policy on Fakesters. The buzz kill has already happened.
I would love to disagree with Clay on the latter point, but i think he’s dead-on. At the same time, i think that there are fundamental lessons for social software creators embedded in this battle. Fundamentally, a successful digital space for social interaction must allow a diverse set of uses and personalities.
By creating a rigid “public” environment and controlling the types of social activity that go on, you inherently limit your audience and weaken your product. Just as in RL, there is value in having a “public” environment where a vastly diverse population can just live and let live. Diversity makes the world go round.
Secondly, play is really important. With play comes humor and creativity. This is the glue the helps connect people, the motivation for doing serious activities. Life is like a treasure hunt – it’s about finding those more subtle awe-inspiring moments. Connecting with people is not a dry mechanical task and to turn it into one will inevitably demotivate people.
One year from now, i suspect that the current incarnation of Friendster will have faded from people’s memories, a fad that was fun to play with and to find people. For the next evolution of said software, it’s going to be essential for designers to figure out how to provide an environment where people have freedom, while simultaneously empowering people to ignore segments of the population. In effect, they need to figure out how to model the variety of a good city. Social software must learn from social environments, not try to artificially construct them.
[Ever since Many-to-Many killed comments, i feel compelled to respond to posts there here… Yet, it feels like an odd form of disconnected dialogue.]