i remember first hearing about the “be creative or die” research in response to a lot of stuff in japan, and then again when i came across the research on why gays are the best predictors of good cities to live in (and how gays & techies are a lot alike… tehehe). i’m always humored reading this kind of stuff, because it’s just predictive metrics, making a slice through two dimensions in habits to show commonalities… but it’s the same stuff that got the bell curve folks into a heap of trouble. statistics are just great – they show lots of fun things, and almost always those fun things are 100% accurate for what they’re showing… and then they get used to extrapolate and that’s when we all get into a bit of trouble…