Actions speak louder than words. Artists have asked — begged — Apple to sell their music without DRM for years. From individual bestselling acts like Barenaked Ladies to entire labels of copy-friendly music like Magnatune, innumerable copyright holders have asked Apple to sell their work as open MP3s instead of DRM-locked AACs. Apple has always maintained that it’s DRM or nothing. These artists believe that the answer to selling more music is cooperating with fans, not treating them as presumptive pirates and locking down their music.
As Cory rightly points out, if Jobs was sincere, he wouldn’t wrap Creative Commons publications in DRM and he wouldn’t prevent artists/labels from putting their music up as MP3s. By blaming everything on the corrupt music industrial complex, he’s trying to make himself look clean, but the truth is, his shit kinda stinks. For anyone interested in the issues surrounding DRM, music, and Apple, this article is a must read.
At the end of the day, DRM is the biggest impediment to a legitimate music market. Apple doesn’t sell music because of DRM — it sells music in spite of DRM. The iTunes Store proves that you can compete with free. People have bought billions of dollars worth of music from Apple because it offered a better user experience. But no one bought for the DRM. Some people bought in spite of it, some bought in ignorance of it, but there’s no customer for whom DRM is a selling point. No one woke up this morning wishing for a way to do less with her music.