My name is danah boyd and I'm a Principal Researcher at Microsoft Research and the founder/president of Data & Society. Buzzwords in my world include: privacy, context, youth culture, social media, big data. I use this blog to express random thoughts about whatever I'm thinking.

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“Pep Rally” – a truly exogenous trending topic on Twitter

Logging onto Twitter to check out a few things quickly before running off to a homecoming football game, I couldn’t help but notice something important: “Pep Rally” was trending as a US trending topic. I immediately clicked on through and found countless teens commenting on their school pep rallies. These teens were posting about pep […]