Tag Archives: open access

What’s Behind the Free PDF of “It’s Complicated” (no, no, not malware…)

As promised, I put a free PDF copy of “It’s Complicated” on my website the day the book officially launched. But as some folks noticed, I didn’t publicize this when I did so. For those who are curious as to why, I want to explain. And I want you to understand the various issues at play for me as an author and a youth advocate.

I didn’t write this book to make money. I wrote this book to reach as wide of an audience as I possibly could. This desire to get as many people as engaged as possible drove every decision I made throughout this process. One of the things that drew me to Yale was their willingness to let me put a freely downloadable CC-licensed copy of the book online on the day the book came out. I knew that trade presses wouldn’t let a first time author pull that one off. Heck, they still get mad at Paulo Coelho for releasing his books online and he’s sold more books worldwide than anyone else!

As I prepared for publication, it became clear that I really needed other people’s help in getting the word out. I needed journalistic enterprises to cover the book. I needed booksellers to engage with the book. I needed people to collectively signal that this book was important. I needed people to be willing to take a bet on me. When one of those allies asked me to wait a week before publicizing the free book, I agreed.

If you haven’t published a book before, it’s pretty unbelievable to see all of the machinery that goes into getting the book out once the book exists in physical form. News organizations want to promote books that will be influential or spark a conversation, but they are also anxious about having their stories usurped by others. Booksellers make risky decisions about how many copies they think they can sell ahead of time and order accordingly. (And then there’s the world of paying for placement which I simply didn’t do.) Booksellers’ orders – as well as actual presales – are influential in shaping the future of a book, just like first weekend movie sales matter. For example, these sales influence bestseller and recommendation lists. These lists are key to getting broader audiences’ attention (and for getting the attention of certain highly influential journalistic enterprises). And, as an author trying to get a message out, I realized that I needed to engage with this ecosystem and I needed all of these actors to believe in my book.

The bestseller aspect of this is the part that I struggle with the most. I don’t actually care whether or not my book _sells_ a lot; I care whether or not it’s _read_ a lot. But there’s no bestread-ed list (except maybe Goodreads). And while many books that are widely sold aren’t widely read, most books that are widely read are widely sold. My desire to be widely read is why I wanted to make the book freely available from the getgo. I get that not everyone can afford to buy the book. I get that it’s not available in certain countries. I get that people want to check it out first. I get that we haven’t figured out how to implement ‘grep’ in physical books. So I really truly get the importance of making the book accessible.

But what I started to realize is that when people purchase the book, they signal to outside folks that the book is important. This is one of the reasons that I asked people who value this book to buy it. For them or for others. I love it when people buy the book and give it away to a poor grad student, struggling parent, or library. I don’t know if I’ll make any bestseller list, but the reason I decided to try is because sales rankings – especially in the first few weeks of a book’s life – really do help attract more attention which is key to getting the word out. And so I’ve begged and groveled, asking people to buy my book even though it makes me feel squeamish, solely because I know that the message that I want to offer is important. So, to be honest, if you are going to buy the book at some point, I’d really really appreciate it if you’d buy a copy. And sooner rather than later. Your purchasing decisions help me signal to the powers that be that this book is important, that the message in the book is valuable.

That said, if you don’t have the resources or simply don’t want to, don’t buy it. I’m cool with that. I’m beyond delighted to give the book away for free to anyone who wants to read it, assign it in their classes, or otherwise engage with it. If you choose to download it, thank you! I’m glad you find it valuable!

If you feel like giving back, I have a request. Please help support all of the invisible people and organizations that helped get word of my book out there. I realize that there are folks out there who want to “support the author,” but my ask of you is to help me support the whole ecosystem that made this possible.

Go buy a different book from Yale University Press to thank them for being willing to publish me. Buy a random book from an independent bookseller to say thank you (especially if you live near Harvard Book Store, Politics & Prose, or Book People). Visit The Guardian and click on their ads to thank them for running a first serial. Donate to NPR for their unbelievable support in getting the word out. Buy a copy or click on the ads of BoingBoing, Cnet, Fast Company, Financial Times, The Globe & Mail, LA Times, Salon, Slate, Technology Review, The Telegraph, USA Today, Wired, and the other journalistic venues whose articles aren’t yet out to thank them for being so willing to cover this book. Watch the ads on Bloomberg and MSNBC to send them a message of thanks. And take the time to retweet the tweets or write a comment on the blogs of the hundreds of folks who have been so kind to write about this book in order to get the word out. I can’t tell you how grateful I am to all of the amazing people and organizations who have helped me share what I’ve learned. Please shower them in love.

If you want to help me, spread the message of my book as wide as you possibly can. I wrote this book so that more people will step back, listen, and appreciate the lives of today’s teenagers. I want to start a conversation so that we can think about the society that we’re creating. I will be forever grateful for anything that you can do to get that message out, especially if you can help me encourage people to calm down and let teenagers have some semblance of freedom.

More than anything, thank *you* soooo much for your support over the years!!! I am putting this book up online as a gift to all of the amazing people who have been so great to me for so long, including you. Thank you thank you thank you.

{{hug}}

PS: Some folks have noticed that Amazon seems to not have any books in stock. There was a hiccup but more are coming imminently. You could wait or you could support IndieBound, Powell’s, Barnes & Noble, or your local bookstore.

why I’m quitting Mendeley (and why my employer has nothing to do with it)

Earlier this week, Mendeley was bought by Elsevier. I posted the announcement on Twitter to state that I would be quitting Mendeley. This tweet sparked a conversation between me and the head of academic outreach at Mendeley (William Gunn) that could only go so far in 140 character chunks. I was trying to highlight that, while I respected the Mendeley team’s decision to do what’s best for them, I could not support them as a customer knowing that this would empower a company that I think undermines scholarship, scholars, and the future of research.

Today, Gunn posted the following tweet: “All you folks retweeting @zephoria know who she works for, right?” before justifying his implied critique by highlighting that he personally respects MSR.

I feel the need to respond to this implicit attack on my character and affiliation. When I’m critical of Elsevier, I’m speaking as a scholar, not on behalf of Microsoft or even Microsoft Research. That said, I get that everyone’s associations shapes how they’re perceived. But I’m not asking people to buy my ?product? or even the products of my employer. I’m making a public decision as a scholar who is committed to the future for research. I believe in making my research publicly available through open access initiatives and I’m proud to work for and be associated with an organization that is committed to transforming scholarly publishing.  I’m also committed to boycotting organizations that undermine research, scholarship, libraries, and the production of knowledge.

I also think that it’s important to explain that there are huge differences between Microsoft and Elsevier.  I fully recognize that I work for a company that many people think is evil. When I joined Microsoft four years ago, I did a lot of poking around and personal soul-searching. Like many other geeks of my age, I spent my formative years watching an arrogant Microsoft engage in problematic activities only to be humiliated by an anti-trust case. Then I watched the same company, with its tail between its legs, grow up. The company I was looking to join four years ago was not the company that I boycotted in college. It had been a decade since United States vs. Microsoft and even though many of my peers are never going to forgive my employer for its activities in the 90s, I am willing to accept that companies change.

There are many aspects of Microsoft that I absolutely love. For starters, Microsoft Research (MSR) is heaven on earth. Overall, MSR offers more freedom, flexibility, and opportunities to scholars than even the best academic institutions. They share my values regarding making scholarship widely accessible (see: Tony Hey’s 6-part series on open access). And, unlike research entities at other major corporations, Microsoft Research has supported me in doing research that’s critical of Microsoft (even when I get nastygrams from corporate executives). Beyond my home division, there are other sparkly beacons of awesome. I love that Microsoft has made privacy a central value, even as it struggles to ethically negotiate the opportunities presented by data mining. I have been in awe of some of the thoughtful and innovative approaches taken by the folks at Bing, in mobile, and in Xbox. Even more than the work that everyone sees, I get excited by some of the visioning that happens behind closed doors.

Don’t get me wrong. Like all big companies, Microsoft still screws up. I’ve facepalmed on plenty of occasions, embarrassed to be associated with particular company decisions, messages, or tactics. But I genuinely believe that the overall company means well and is pointed in a positive, productive, and ethical direction. Sure, there are some strategies that don’t excite me, but I think that the leadership is trying to move the company to a future I can buy into. I’m proud of where the company is going even if I can’t justify its past.

I cannot say the same thing for Elsevier. As most academics and many knowledge activists know, Elsevier has engaged in some pretty evil maneuvers. Elsevier published fake journals until it got caught. Its parent company was involved in the arms trade until it got caught. Elsevier played an unrepentant and significant role in advancing SOPA/PIPA/RWA and continues to lobby on issues that undermine scholarship. Elsevier currently actively screws over academic libraries and scholars through its bundling practices. There is no sign that the future of Elsevier is pro-researchers. There is zero indicator that Mendeley’s acquisition is anything other an attempt to placate the academics who are refusing to do free labor for Elsevier (editorial boards, reviewers, academics). There’s no attempt at penance, no apology, not even a promise of a future direction. Just an acquisition of a beloved company as though that makes up for all of the ways in which Elsevier has in the past _and continues to_ screw over scholars.

Elsevier’s practices make me deeply deeply angry. While academic publishing as a whole is pretty flawed, Elsevier takes the most insidious practices further at each and every turn, always at the expense of those of us who are trying to produce, publish, and distribute research. Their prices are astronomical, bankrupting libraries and siloing knowledge for private profit off of free labor. As a result, many mathematicians and other scientists have begun stepping off of their editorial boards in protest. Along with over 13,000 other scholars, I too signed the Cost of Knowledge boycott.

I see no indication of a reformed Elsevier, no indication of a path forward that is actually respectful of scholars, scholarship, librarians, or universities. All I see is a company looking to make a profit in an unethical manner and trying to assuage angry customers and laborers with small tokens.

Mendeley’s leadership is aware of how many academics despise Elsevier. In their announcement of their sale, they justify Elsevier through some of the technologies they developed. There’s no indication that the “partnership” is going to make Elsevier more thoughtful towards academics. Mendeley’s reps try to explain that the company is a “large, complex organization” full of good people as though this should relieve those of us who are tired of having our labor and ideas abused for profit.

All companies have good people in them. All companies are complex. This is not enough. What matters is the direction of the leadership and what kinds of future a company is trying to create. People may not like either Microsoft or Elsevier’s past, but what about the future?

In Mendeley’s post, they indicate overlap in their vision and Elsevier’s vision as a company. This does not make me more hopeful of Elsevier; this makes me even more dubious of Mendeley. Elsevier has a long track record with no indication of change. It is the parent company. Startups don’t get bought by big companies to blow up the core company. New division presidents or vice-presidents do not have penultimate power in big companies, particularly not when their revenue pales in comparison to the parent company’s. I wish Mendeley employees the best, but I think that they’re naive if they believe that they can start a relationship with the devil hoping he’ll change his ways because of their goodness. This isn’t a Disney fairy tale. This is business.

I genuinely like Mendeley as a product, but I will not support today’s Elsevier no matter how good a product of theirs is. Perhaps they’ll change. I wouldn’t bet on it, but I am open to the possibility.  But right now, I don’t believe in the ethics and commitments of the company nor do I believe that they’re on the precipice of meaningful change. As minimally symbolic as it is, I refuse to strengthen them with my data or money. This means that I will quit Mendeley now that they’re part of Elsevier. In the same vein, I respect people who disagree with my view on the future of Microsoft and choose to not to use their products. I believe in consumer choice. I’m just startled that a head of academic outreach would try to brush off my critique of his new employer by implicating mine. I guess that’s the way things work.

I believe that the next place for me is probably Zotero, but I’m trying to figure out how to get my data (including the PDFs) over there. I’m hopeful that someone will write the scripts soon so that I don’t have to do this manually. If you’ve got other suggestions or advice, I’m all ears.