What’s Behind the Free PDF of “It’s Complicated” (no, no, not malware…)
As promised, I put a free PDF copy of “It’s Complicated” on my website the day the book officially launched. But as some folks noticed, I didn’t publicize this when I did so. For those who are curious as to why, I want to explain. And I want you to understand the various issues at play for me as an author and a youth advocate.
I didn’t write this book to make money. I wrote this book to reach as wide of an audience as I possibly could. This desire to get as many people as engaged as possible drove every decision I made throughout this process. One of the things that drew me to Yale was their willingness to let me put a freely downloadable CC-licensed copy of the book online on the day the book came out. I knew that trade presses wouldn’t let a first time author pull that one off. Heck, they still get mad at Paulo Coelho for releasing his books online and he’s sold more books worldwide than anyone else!
As I prepared for publication, it became clear that I really needed other people’s help in getting the word out. I needed journalistic enterprises to cover the book. I needed booksellers to engage with the book. I needed people to collectively signal that this book was important. I needed people to be willing to take a bet on me. When one of those allies asked me to wait a week before publicizing the free book, I agreed.
If you haven’t published a book before, it’s pretty unbelievable to see all of the machinery that goes into getting the book out once the book exists in physical form. News organizations want to promote books that will be influential or spark a conversation, but they are also anxious about having their stories usurped by others. Booksellers make risky decisions about how many copies they think they can sell ahead of time and order accordingly. (And then there’s the world of paying for placement which I simply didn’t do.) Booksellers’ orders – as well as actual presales – are influential in shaping the future of a book, just like first weekend movie sales matter. For example, these sales influence bestseller and recommendation lists. These lists are key to getting broader audiences’ attention (and for getting the attention of certain highly influential journalistic enterprises). And, as an author trying to get a message out, I realized that I needed to engage with this ecosystem and I needed all of these actors to believe in my book.
The bestseller aspect of this is the part that I struggle with the most. I don’t actually care whether or not my book _sells_ a lot; I care whether or not it’s _read_ a lot. But there’s no bestread-ed list (except maybe Goodreads). And while many books that are widely sold aren’t widely read, most books that are widely read are widely sold. My desire to be widely read is why I wanted to make the book freely available from the getgo. I get that not everyone can afford to buy the book. I get that it’s not available in certain countries. I get that people want to check it out first. I get that we haven’t figured out how to implement ‘grep’ in physical books. So I really truly get the importance of making the book accessible.
But what I started to realize is that when people purchase the book, they signal to outside folks that the book is important. This is one of the reasons that I asked people who value this book to buy it. For them or for others. I love it when people buy the book and give it away to a poor grad student, struggling parent, or library. I don’t know if I’ll make any bestseller list, but the reason I decided to try is because sales rankings – especially in the first few weeks of a book’s life – really do help attract more attention which is key to getting the word out. And so I’ve begged and groveled, asking people to buy my book even though it makes me feel squeamish, solely because I know that the message that I want to offer is important. So, to be honest, if you are going to buy the book at some point, I’d really really appreciate it if you’d buy a copy. And sooner rather than later. Your purchasing decisions help me signal to the powers that be that this book is important, that the message in the book is valuable.
That said, if you don’t have the resources or simply don’t want to, don’t buy it. I’m cool with that. I’m beyond delighted to give the book away for free to anyone who wants to read it, assign it in their classes, or otherwise engage with it. If you choose to download it, thank you! I’m glad you find it valuable!
If you feel like giving back, I have a request. Please help support all of the invisible people and organizations that helped get word of my book out there. I realize that there are folks out there who want to “support the author,” but my ask of you is to help me support the whole ecosystem that made this possible.
Go buy a different book from Yale University Press to thank them for being willing to publish me. Buy a random book from an independent bookseller to say thank you (especially if you live near Harvard Book Store, Politics & Prose, or Book People). Visit The Guardian and click on their ads to thank them for running a first serial. Donate to NPR for their unbelievable support in getting the word out. Buy a copy or click on the ads of BoingBoing, Cnet, Fast Company, Financial Times, The Globe & Mail, LA Times, Salon, Slate, Technology Review, The Telegraph, USA Today, Wired, and the other journalistic venues whose articles aren’t yet out to thank them for being so willing to cover this book. Watch the ads on Bloomberg and MSNBC to send them a message of thanks. And take the time to retweet the tweets or write a comment on the blogs of the hundreds of folks who have been so kind to write about this book in order to get the word out. I can’t tell you how grateful I am to all of the amazing people and organizations who have helped me share what I’ve learned. Please shower them in love.
If you want to help me, spread the message of my book as wide as you possibly can. I wrote this book so that more people will step back, listen, and appreciate the lives of today’s teenagers. I want to start a conversation so that we can think about the society that we’re creating. I will be forever grateful for anything that you can do to get that message out, especially if you can help me encourage people to calm down and let teenagers have some semblance of freedom.
More than anything, thank *you* soooo much for your support over the years!!! I am putting this book up online as a gift to all of the amazing people who have been so great to me for so long, including you. Thank you thank you thank you.
PS: Some folks have noticed that Amazon seems to not have any books in stock. There was a hiccup but more are coming imminently. You could wait or you could support IndieBound, Powell’s, Barnes & Noble, or your local bookstore.