September 21, 2003

knwoledge management

Dina Mehta has an interesting entry called Social Networks and Brand Identity where she describes Kapferer's Brand Identity Prism (a combination of 6 internal & external characteristics that comprise a consumer's reaction to a brand). It seems as though she's doing a lot of crunching on ideas in the knowledge management space.

Most of what she focuses on are the more business-y approaches, but her entries are a reminder that i need to learn more about the academic theories underlying knowledge management ('cause that's the type of information management that i want to be playing with).

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Posted by zephoria at September 21, 2003 11:26 AM | TrackBack