Yay to David Weinberger for another good breakdown on why social networking software is socially peculiar (through logic).
He’s reacting specifically to Jeremy Zawodny’s commentary that includes a great little quote that resonates well with my thoughts on the matter:
If you really think that Friendster, Tribe, LinkedIn, or any of those other sites are going to survive doing what they’re doing today, you’re really smoking something. However, if you think that also means the technology isn’t worthwhile–that the notion of modeling social networks in software is a pointless exercise, well then you’re really smoking something good. You couldn’t be more wrong.
Of course, my favorite quote out of his commentary is his call for action:
Start thinking about how adding a social networking component to existing systems could improve them.
Jeremy’s blog entry also sparked Ev to offer one of his favorite truisisms:
We judge ourselves by our intentions and others by their actions.
This is a great quote given the approach that social software is taking. Here we are, asking others to make explicit and actionable their social behavior. Yet, we do not understand this ourselves; we only understand our intentions wrt social behavior. Furthermore, as the models we build do not exactly mimic the real world, we expect others to follow the same social mores and understand our intentions in performance. For example, no one is consistent about what they present on their blogs, Friendsters, wikis. Everyone has what they think are the appropriate norms and thus they read others actions based on these perceived norms. No wonder we’re all quite confused.