Comments on: innovative TV ads

By: Alexa

Alexa — Tue, 13 Nov 2007 00:35:04 +0000

In the UK we have a long tradition of entertaining TV ads, although they aren’t necessarily adapted for Tivo-style devices. When I visited N. America this summer, I was surprised at how old fashioned US ads still are. More and more campaigns in the UK ‘hide’ the brand, and become more about passing on a funny/intriguing viral message (and not just lowest common denominator Budweiser-style catch phrases). The brand then gets unveiled only part way through the campaign. Suddenly, advertising is intriguing when it doesn’t give everything away from the first instance.

By: John B.

John B. — Wed, 31 Oct 2007 14:28:28 +0000

danah-
This article from MSNBC spells it out pretty well. ABC didn’t want to get in trouble with the FCC.

Gosh, I wish I could give you a list of interactive advertising blogs I regularly visit. I usually just get an idea in my head, google it, then surf from blog to blog. There are quite a few blogs out there though. Ad Age and Ad Week are also pretty good sources.

One of the great things about interactive advertising is that it’s always at the forefront of trends.

Thanks for all of the great posts! I found your site on accident after searching for something to back up my inkling that MySpace wasn’t made up of 100% white teenagers. I found your ‘controversial’ essay and was hooked.

By: zephoria

zephoria — Wed, 31 Oct 2007 11:49:58 +0000

John B – why’d they refuse? Why is this touchy?

Thanks for all of the fun links!

So which public forums exist where advertisers are talking about what does and does not work in terms of handling these layered ads?

By: John B.

John B. — Wed, 31 Oct 2007 10:17:11 +0000

That’s been a touchy subject in the advertising world – I believe a major network refused to run a KFC ad that employed “Tivo-proof” subliminal messaging.

Something you might be interested in, danah, is the movement toward user created advertising

By: Candace

Candace — Wed, 31 Oct 2007 07:58:47 +0000

How about one where you get a different message when you watch it in reverse?

By: Rachel Clarke

Rachel Clarke — Wed, 31 Oct 2007 05:48:00 +0000

Sprite has had the Sublymonal campaign with lots of quick images that you need to slow down to see.

By: John

John — Wed, 31 Oct 2007 04:49:50 +0000

http://www.engadget.com/2005/03/29/more-on-tivos-fast-forward-banner-ads/

By: Eric Nehrlich

Eric Nehrlich — Wed, 31 Oct 2007 04:11:12 +0000

General Electric has a few commercials which work the other way – they include a one second snippet at the end of a regular commercial which contains 30 frames of content and only makes sense if you have a Tivo or VCR to step through on super-slo-mo. http://www.ge.com/onesecondtheater/indexFlash.html has some examples.

By: eaon pritchard

eaon pritchard — Wed, 31 Oct 2007 02:05:58 +0000

your wish is my command.
we’ve been doing this stuff for a number of years.
have a look at my site eaonpritchard.com,
the xbox360 one might tickle you.
and weapon7.com (where I work).
E