Love your work! Thanks for blogging

Heidi

* Only 2 percent of women think they are beautiful.

* 85% of women say they feel worse about themselves after paging through a fashion magazine.

* That bulimia and anorexia were unknown in the Fiji Islands until the advent of television.

If Unilever and their shareholders really believe it they’d put their money where their mouth is and stop degrading women in their communications about all their products.

Don’t feel bad about being co-opted, the campaign is designed to manipulate and deceive, even if some of those involved manage to deceive themselves along the way.

Your kind of adoption of the communication will hopefully do more good than the corporate cynicism that spawned it.

cj maupin here. i was part of the team — along with liz g — that brought you in to speak at that hp conference in february this year.

i am now working at ogilvy & mather, the agency that produced and placed the dove “evolution” video.

i can say definitively that — while many people scraped and spread the evolution film as you did — it was first posted on youtube by two fantastic women creative directors from ogilvy toronto who conceived and produced the film on the shoestring. with no media budget and this catalyst for a conversation they believed was important, they — along with a fantastic unilever brand manager — got it out there into the blogosphere. and it inspired a global conversation like no one expected, and created a movement.

this wasn’t a crass commercial ploy and it wasn’t all altruism either. it has sold a bit of soap. but it was grounded in something bigger and more important — the belief that the world would be a better place if women were allowed to feel good about themselves — and based on research that showed that …

* Only 2 percent of women think they are beautiful.

* 85% of women say they feel worse about themselves after paging through a fashion magazine.

* That bulimia and anorexia were unknown in the Fiji Islands until the advent of television.

… and more.

the fact that many people choose to spread the word and encourage the conversation, demonstrates that this was an idea that was much bigger and more meaningful than any ad campaign could hope to be. and influential and vocal people such as yourself may be having the happy effect of keeping marketers honest and authentic … or blogging them to death.

cheers,
cj

cj maupin here. i was part of the team — along with liz g — that brought you in to speak at that hp conference in february this year.

i am now working at ogilvy & mather, the agency that produced and placed the dove “evolution” video.

i can say definitively that — while many people scraped and spread the evolution film as you did — it was first posted on youtube by two fantastic women creative directors from ogilvy toronto who conceived and produced the film on the shoestring. with no media budget and this catalyst for a conversation they believed was important, they — along with a fantastic unilever brand manager — got it out there into the blogosphere. and it inspired a global conversation like no one expected, and created a movement.

this wasn’t a crass commercial ploy and it wasn’t all altruism either. it has sold a bit of soap. but it was grounded in something bigger and more important — the belief that the world would be a better place if women were allowed to feel good about themselves — and based on research that showed that …

* Only 2 percent of women think they are beautiful.

* 85% of women say they feel worse about themselves after paging through a fashion magazine.

* That bulimia and anorexia were unknown in the Fiji Islands until the advent of television.

… and more.

the fact that many people choose to spread the word and encourage the conversation, demonstrates that this was an idea that was much bigger and more meaningful than any ad campaign could hope to be. and influential and vocal people such as yourself may be having the happy effect of keeping marketers honest and authentic … or blogging them to death.

cheers,
cj

Yes, we are all part of a great machine.
As to Dove -I was sure that Unilever was the one to place it on the web. You sure taught marketers a great lesson.
As to me -I’m worried – marketers will eventually learn the “how”, “what”, & “where” and we will have to start it all from the beginning.
Don’t you think?

We are all part of a great machine.
As to Dove -I was sure that Unilever was the one to place it on the web. You sure taught marketers a great lesson.
As to me – I’m worried – marketers will eventually learn the “how”, “what”, & “where” and we will have to start it all from the beginning.
Don’t you think?

http://www.youtube.com/watch?v=3u6Qh099AK0

http://www.youtube.com/watch?v=3u6Qh099AK0

Especially in this age. Perception is reality, what caused that? Competition. Example: “Hey, I can jump higher than you. No you can’t, I can jump higher than you!” When we advance past this flashy picture box and into a age of idea = action(talk, move). We will finally be free from this picture box that doesn’t hear us.

–Scott