I tip my hat to the progenetors of the Lonelygirl marketing scheme. This once again demonstrates the soulless results of entertainment created by lawyers.

Let’s face it, they’re entrepreneurs, not artists. Art is not a means to another end; it’s an end in itself.

How deep of a personal expression can the artists realize when their creative statement is routed and mandated by the interactive direction of others?

Find me an artist with a personal vision, who has absolute creative control of that vision, and who also utterly embraces the concept of compromising that vision. I double dare you.

So they either lack artistic vision, or their intent is other than to create art. And while there is no law against either, I resent the fact that they are represented by one of the most powerful agencies in the business in CAA, and as such, will have a lot of clout to bring whatever exists of their “vision” to light, while legitimate artists with substantial ideas are out in the cold. I know there are great screenplays out there, compelling concepts for TV pilots, and great songs by unheard artists, but somehow, people from outside the artistic community (and of questionable artistic intent) seem to be making decisions which determine what we see and hear. And while the notion of empowering us with creative input seems endearing, the reality is more likely that we’re going to be used for marketing purposes and pay for the priveledge in the form of advertising, and ultimately safer, more homogenzed content.

So while I encourage the filmmakers to prove me wrong, I remain pessimistic at best towards any further products of this media business enterprise.